World of Marketing

By: Tom Foster
  • Summary

  • This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Episodes
  • Episode 243: Getting Back on Track in Business Development With Heather Moulder
    Sep 13 2024

    Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Marketing for the Introverted Lawyer

    1:11 Introduction

    3:31 Thinking Like a Lawyer

    7:32 The Value of a Basic Understanding

    10:11 What Keeps Lawyers From Leadership

    13:53 Changes in Legal Business Development

    17:56 Marketing for the Introverted Lawyer

    22:10 The Value of a Good Mastermind Group

    27:12 Getting Clients Self-Sufficient Quickly

    30:13 Wrapping Up

    Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Heather Moulder of Course Correction Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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    31 mins
  • Episode 242: Finding the Path Forward to Growth With Gary Mitchell
    Sep 6 2024

    Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Gary’s Philosophy on Helping Lawyers

    1:19 Introduction

    5:31 Gary’s Approach to Coaching

    8:21 How Gary Got Started

    12:59 When a Coach Is a Fractional CEO

    16:09 Staying Consistent Amidst Change

    19:00 Gary’s Philosophy on Helping Lawyers

    25:52 Taking Legal Coaching Digital

    27:28 If You Feel Stuck, There IS a Path Ahead

    30:41 Wrapping Up

    Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Gary Mitchell of OnTrac Coach

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show More Show Less
    32 mins
  • Episode 241: The Power of Persuasion With Dr. Yaniv Zaid
    Aug 30 2024

    Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Professional Services Need Psychology

    1:04 Introduction

    3:54 A Day in the Life in Israel

    5:17 Getting to Know Dr. Zaid

    8:48 Professional Services Need Psychology

    10:44 The Know-Like-Trust Model

    15:03 Important Aspects of Online Content

    19:22 The Value of Becoming an “Expert”

    25:38 American vs. Israeli Legal Fields

    28:08 Be Valuable, Keep Client Data

    28:48 Contacting Dr. Yaniv Zaid

    30:02 Wrapping Up

    Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Zaid Yaniv AKA Dr. Persuasion

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show More Show Less
    31 mins

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