500 Global has been helping portfolio companies over the past two years implement ESG policies and practices from the start, by providing resources and guidance. Spearheading the effort is Tracy Barba, who has spent two decades in the impact investing space. 

On Rise of the Next, Tracy sets the record straight on the difference between impact and ESG — something many people confuse, why the SEC's proposed rules to prevent greenwashing is a good thing, and shares some of the steps she’s taken to help 500 founders navigate ESG. The latter is uncharted territory given how young the companies are, but the ultimate goal is to minimize risk and build value. 500 Global open-sources its resources and practices, and publishes its progress in an annual report. 

It is as much about educating early stage venture capitalists. Last year, Tracy helped launch ESG4VC, an organization that brings together U.S.-based GPs and LPs that want to integrate ESG practices into their investment process and portfolio management. 

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