• Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

  • Jan 15 2025
  • Length: 1 hr and 12 mins
  • Podcast

Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

  • Summary

  • Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations.

    00:00 Welcome and Guest Introductions

    01:29 Jonathan Wolf's Journey to Founding Zoe

    04:36 The Science Behind ZOE's Nutrition Programme

    07:01 Impact of Diet on Health and Mood

    22:47 Challenges and Successes in Health Tech Branding

    29:47 The Role of Marketing in Health Technology

    34:20 The High Stakes of Scientific Validation

    34:43 Disconnect Between Scientific Proof and Market Impact

    36:40 Brand Influence in Health Decisions

    37:43 The Role of Advertising and Brand Partnerships

    41:26 Challenges in Sustaining Behaviour Change

    44:58 Technological Advances in Health Monitoring

    47:08 The Importance of Messaging in Health Campaigns

    49:21 Rethinking Food and Health Guidelines

    01:02:58 The Future of Food Labelling and Consumer Information

    01:09:32 Conclusion and Final Thoughts


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