Zero Waste Creatives

By: Zero Waste Creatives
  • Summary

  • Creative Humans have finite resources, just as Earth does. We created Zero Waste Creatives to find ways to protect both. --- Brandi Parker and Fe Amarante discuss the importance of sustainability in the creative industry. They emphasize the need for a humane approach to creativity, highlighting the human, business, and societal implications of this approach. They explore the idea of Earth and Humans as closed systems and the need for sustainable practices to preserve our finite resources. They leave the audience with a message on the power of creativity and the potential for positive change.
    Zero Waste Creatives
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Episodes
  • Episode 5: Jean Batthany and the Art of the Pause
    Jul 23 2024

    "Celebrate the biggest fuck ups, because that's where the innovation lies."

    In this episode, Brandi and Fe sit down with Jean Batthany, ex-CCO of Walmart and VP, Global Creative at Disney. The conversation explores the topics of sustainable creativity, regenerative creativity, and the art of the pause. Jean shares her experiences in the advertising and creative industry, discussing the challenges she faced as a woman and the need for diversity in creative leadership. Jean also talks about her revolutionary session at the Cannes Festival of Creativity, where she discussed the art of the pause and its impact on mental health and creativity.

    Takeaways:

    • Creating a culture of safety and trust is essential for fostering creativity and innovation.
    • The creative industry needs more diversity in creative leadership to reflect and connect with diverse audiences.
    • The art of the pause is crucial for mental health and creativity, allowing for rest, recovery, and regeneration.
    • Asking for what you want and prioritizing your well-being are important for success in the creative industry. Don't be afraid to ask for what you want and need in your career.
    • Build your own personal board of directors to provide guidance and support.
    • Leaders should prioritize self-care and encourage their teams to take breaks.
    • The creative industry has the potential for change towards more sustainable and regenerative practices.

    Music by Brandi Parker; Branding by Fe Amarante; amazing astronaut images by Pexels artists RDNE Stock Project at https://www.pexels.com/collections/mars-341zou4/

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    1 hr and 19 mins
  • Episode 4: The High-highs and the Low-lows
    Jun 21 2024

    Zero Waste Creatives is a platform created by Fe Amarante and Brandi Parker to address the sustainability of the creative profession. They emphasize the need for creatives to use fewer resources from the environment and waste fewer of their own resources. The platform has gained traction with hundreds of listeners and received positive feedback. Fe and Brandi have been invited to deliver keynotes at How Design Live and Sustainable Packaging Coalition events. They have also launched a survey called Creative Voices Heard to gather insights on the well-being of creative professionals. The survey responses will be anonymized and shared publicly to promote open-source knowledge sharing. In this conversation, Fe Amarante and Brandi Parker discuss the challenges of balancing personal and professional responsibilities. They share their experiences of caring for family members while also growing their businesses. They emphasize the importance of creating space for emotions and being transparent about what they're going through. They highlight the need for support and understanding from both colleagues and bosses. They also discuss the significance of trust and vulnerability in building strong relationships and teams. Overall, they emphasize the importance of integrating personal and professional lives and allowing space for both to coexist.


    Takeaways:

    • Fe and Brandi have been invited to deliver keynotes at How Design Live and Sustainable Packaging Coalition events.
    • They have launched a survey called Creative Voices Heard to gather insights on the well-being of creative professionals, and the results will be shared publicly to promote open-source knowledge sharing.
    • Balancing personal and professional responsibilities can be challenging, but it's important to create space for both and integrate them into your life.
    • Being transparent about what you're going through can help build trust and understanding with colleagues and bosses.
    • Seeking support from others, whether it's friends, family, or therapists, is crucial in navigating difficult times.
    • Allowing yourself to feel and process emotions is essential for overall well-being and creativity.
    • Building strong relationships and teams requires trust and vulnerability.


    Music by Brandi Parker; Branding by Fe Amarante; amazing astronaut images by Pexels artists RDNE Stock Project at https://www.pexels.com/collections/mars-341zou4/

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    51 mins
  • Episode 3: Don't Hold your Breath: the Sustainability Within Us, with guest Taylor White Moffitt
    Jun 4 2024

    In this episode, Fe Amarante and Brandi Parker interview Taylor White Moffitt, founder of Humanity Shared, a psychotherapist, yogi, and mindfulness and leadership facilitator.

    They discuss the importance of self-care and nervous system regulation in sustainability and creativity. They also explore the impact of societal feedback on our sense of self and the process of shedding performance and rediscovering our true nature. The conversation highlights the connection between thriving and using fewer resources, exploring the importance of self-expression and creativity in the workplace and the impact of a culture of threat and fear.

    The conversation concludes by emphasizing the importance of creating a conducive environment for creativity and self-expression. Taking care of your own nervous system is crucial for self-expression and creativity, and happiness is not a goal, but peace is.

    We all have the power to reduce suffering and increase vitality in ourselves and others.


    Takeaways

    • Prioritizing self-care and nervous system regulation is essential for sustainability and creativity.
    • Rest, authenticity, and belonging are key elements of sustainable living and meaningful work.
    • Creating a culture of threat and fear hinders self-expression and creativity.
    • Individuals need to take care of their own nervous systems and regulate their reactions and our nervous systems are interconnected, and the energy of others can impact our own.
    • Naming and expressing your feelings is courageous and necessary for self-awareness and growth.
    • We all have the power to reduce suffering and increase vitality in ourselves and others.


    Music by Brandi Parker; Branding by Fe Amarante; amazing astronaut images by Pexels artists RDNE Stock Project at https://www.pexels.com/collections/mars-341zou4/

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    1 hr and 22 mins

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