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In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing.
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX).

Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos.

Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis.

Don't miss the chance to learn how to elevate your Shopify store to the next level.

00:00 Introduction and Guest Welcome

00:43 Anna's Journey to Shopify Expertise

01:31 Empowering Female Entrepreneurs

03:08 Why Shopify is the Best E-commerce Platform

10:09 Optimizing Your Shopify Store

10:37 Choosing the Right Shopify Theme

14:24 Maintaining and Updating Your Shopify Theme

17:21 Effective Product Page Design

22:23 Streamlining the Online Shopping Experience

24:06 Optimizing Your Homepage for Better Conversion

28:49 Effective Product Page Strategies

31:02 Essential Apps for E-commerce Success

37:02 Understanding and Improving Conversion Rates

40:17 Balancing Business Operations and Growth

43:48 Final Thoughts and Contact Information

Get in touch with Anna at @houseofcart

Aggregated Core Web Vitals performance by Shopify:

https://performance.shopify.com/pages/theme-performance-data-table

Apps we recommended:

Tolstoy - Interactive video shoppable content to engage users.

Klaviyo - Email marketing automation for targeted campaigns and customer retention.

Judge.me or Okendo - Product reviews to build social proof and trust.

ReConvert or Selleasy - Post-purchase upsell app to increase average order value.

Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces.

From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all.

Learn why consolidating products and pricing transparency can significantly enhance your customer experience.

Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing environment.

Packed with insights and actionable tips, this episode is a must-listen for anyone looking to increase retail sales.

Tune in and transform your retail store today!

00:00 Introduction and Overview

00:18 Understanding Your Store's Hotspot

01:24 Importance of Pricing Everything

03:05 Optimizing Store Lighting

04:22 Consolidating Products for Better Appeal

05:29 Utilizing Various Heights and Levels

07:41 Effective Product Grouping

08:15 The Power of Regular Changes

09:44 Maintaining Cleanliness

10:39 Adding Visuals to Enhance Appeal

12:31 Maximizing Counter Display

14:48 Conclusion and Recap

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode, I chat with Rene Skelton of Concrete Jellyfish.

We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.
We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.
Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories.
The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start.

Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.

We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!

00:00 Introduction and Guest Welcome

00:24 Challenges of Small Business and Motherhood

01:06 What is Concrete Jellyfish?

02:12 The Journey of Concrete Jellyfish

03:36 Building a Community Through Business

05:31 Moving the Business to Italy

06:43 Logistics and Operations

12:27 Creative Process and Design Inspiration

21:12 Wholesale vs. Direct-to-Consumer

25:49 Pricing for Sustainability

27:52 Investing in Quality Equipment

28:29 Innovative and Unique Creations

29:57 Building a Supportive Team

31:07 Marketing and Email Strategies

36:56 Balancing Work and Personal Life

43:56 Future Plans and New Ventures

47:54 Creating Joy and Excitement

You can check out Rene's instagram here @concretejellyfishco and her website at
https://concretejellyfish.co/ where her new collection has just been released. Check out her innovative light weight hoops skins here

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.