eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

By: Steve Hutt | Shopify Expert | eCommerce Expert
  • Summary

  • I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 350+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Print on Demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Steve meets with Shopify partners, marketing experts, and industry leaders weekly to discuss the latest tools, trends, and marketing tactics. From app developers and agency owners to successful brand founders, our guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. Website: https://ecommercefastlane.com LinkedIn: https://www.linkedin.com/in/shutt X: https://x.com/stevenhutt Email: steve@ecommercefastlane.com
    Steve Hutt
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Episodes
  • A Shopify Podcast To Grow Revenue And Loyalty
    Dec 27 2024

    Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost.

    In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into:

    • AI-powered video content generation at scale
    • Streamlined social media ad production
    • Professional studio integration with technology
    • Affordable content creation for growing brands
    • Performance-driven creative frameworks

    Whether you’re a solopreneur, marketing leader, or ecommerce brand, this episode provides actionable insights to enhance your video content strategy and social media advertising effectiveness.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    25 mins
  • Unboxing Success: How Custom Packaging Drives Customer Loyalty
    Dec 20 2024

    Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka.

    In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge warehouse automation, this conversation unpacks the future of ecommerce packaging.

    Episode Highlights


    Strategic Innovation

    Arka connects directly with warehouse management systems to automate packaging replenishment and optimize box sizes, potentially saving merchants up to 30% on shipping and packaging costs.


    Sustainability Meets Efficiency

    Philip breaks down the misconceptions around sustainable packaging, explaining why post-consumer recycled materials often present the most practical and environmentally responsible choice.


    Real-World Impact

    Through a compelling case study involving Hallmark, Philip demonstrates how simple packaging size adjustments led to $300,000 weekly cost savings at just one fulfillment location.


    Key Discussion Points


    • How AI-powered forecasting eliminates manual warehouse inventory management
    • The critical connection between packaging choices and shipping costs
    • Why package size optimization matters for both sustainability and profitability
    • The role of universal APIs in seamless warehouse integration
    • Building trust-based relationships in the logistics ecosystem

    This episode offers valuable insights for ecommerce brands looking to optimize their packaging strategy while maintaining brand integrity and reducing environmental impact.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    27 mins
  • Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations
    Dec 11 2024

    Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17.

    In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores:

    • Evolution from basic Shopify operations to unified commerce
    • Strategic implementation of ERP and multi-channel integration
    • AI-powered operational optimization
    • Enterprise-grade solutions for scaling brands
    • Real-world success stories from leading DTC brands

    Whether you’re a founder, operations leader, or ecommerce expert, this episode offers valuable insights to help optimize your operational infrastructure and boost efficiency for your Shopify store.


    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    46 mins

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