Showing titles in Marketing

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Two mismatched brothers must save their late mother's failing board game company using an unconventional marketing framework, or risk losing their family legacy forever. When their mother unexpectedly passes away, Joe and Pete inherit her once-thriving board game company. But with the stock price plummeting and their own incompetence threatening to sink the business, these polar opposite brothers – Joe, an overconfident jock, and Pete, a sensitive poet – must put aside their differences and work together to save their family's legacy.

مكننا جميعاً أن نصبح مسوّقين بارعين.

Bringing Together Local Businesses, Community Leaders and the Denver Metro Audience

Descubra os segredos do marketing que impulsionam negócios de sucesso. Em cada episódio, apresentamos insights práticos e estratégias comprovadas para atrair, engajar e converter clientes. Aprenda com especialistas e cases reais como aplicar táticas de marketing digital e tradicional para elevar sua empresa ao próximo nível. Seja você um empreendedor iniciante ou experiente, o Estratégia Diária oferece o conhecimento necessário para dominar o mercado.

The Marketing Dilemma – Tools, Systems, or Agencies? Running a business comes with its challenges—and marketing shouldn't be one of them. Yet, many business owners find themselves caught in the same dilemma: Should you use "DIY marketing tools" that leave you frustrated and confused? Or invest heavily in a "traditional marketing agency" that often overcharges without delivering promised results? There is a third path that combines the best of both worlds and eliminates the stress, uncertainty, and wasted resources of the other two. And using AI is a complete game-changer for any business

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas ...

Il podcast italiano pensato per gli artisti che vogliono trasformare l'arte in un lavoro ma si sentono persi e non sanno come fare.Mercato dell'arte, comunicazione, marketing, creatività, strategie di vendita e di business, mindset, obiettivi, difficoltà, time management e tutto quello che ti serve sapere per DIVENTARE L'ARTISTA CHE HAI SEMPRE SOGNATO ESSERESe sogni una vita piena di arte, guadagnare facendo quello che ti piace senza impazzire nel mentre (almeno non troppo 😅) "Professione Artista" è il podcast che stavi aspettando! 1 nuova puntata ogni venerdì -XSara Art business ...

Welcome to the AI Digital Marketing Podcast! I'm Alston Antony and I make AI digital marketing simple for you. With 15 years in digital marketing and having taught 20,000+ students worldwide. Whether you're a marketer, business owner, or content creator, we'll explore AI SEO, content marketing, SaaS, Lifetime time deals, content, social media, and emerging technologies like ChatGPT, Google Gemini, Google Search, OpenAI, Sora, Claude, Perplexity, Llma , LLM, Generative Artificial Intelligence. Practical tips, case studies, and actionable insights. Find & connect with me at alstonantony.com

Ecommerce Para Todos é mais do que um portal! É uma comunidade. Somos o ponto de encontro para todos aqueles que se interessam pelo incrível mundo do ecommerce. A nossa missão é clara: reunir, numa única plataforma, tudo o que é necessário para Construir, Crescer e Escalar uma loja online de sucesso.

We discuss anything legal from legal plans to legal stories, to legal predicaments, identity theft and the ramifications when you are hit.

Are you a small business owner tired of spinning your wheels in the digital marketing world? Strategies to Win offers a proven roadmap to mastering the online marketplace. Written by Christopher Mazurk, a digital marketing expert with decades of experience, this book is designed to help small businesses harness the power of modern marketing techniques to grow sustainably.