Showing titles in Sales & Selling

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

Most of us self-sabotage. Most of us are undirected. Yet by using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly business plan, and nearly double your business. All in eight weeks! This is the basis of Dr. Kerry Johnson's famous one-on-one coaching system. Hundreds of thousands have already used these innovative techniques. Now you can too in this eight-week program.

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

More than ever before, people today are more protective of their time and their money. And they've mastered how to dodge salespeople, resist standard sales techniques, and essentially control the sales process from start to finish. And they decide when you're finished. The second you abandon traditional closing techniques, the usual qualifying questions, and the typical sales formula - that's when you start partnering with your prospects and customers.

Forget everything you have heard about walking on hot coals, thinking positively, repeating mantras (are you really “better every day” just by saying it?), and following scripts like “if they say this, you say that.” In this meticulously researched and ground-breaking audiobook, Solin demonstrates there is only one way to sell. It's simple to understand and easy to implement. The principles he sets forth will markedly increase your ability to close sales.The impact of this book far transcends closing sales.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.

What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.

Most business owners are great at delivering the product or service they sell. In fact, most are experts at what they do. The biggest problem that most business owners have is dealing with (and suffering from) the ups and downs of business and income, because they don’t have new client generating campaigns in place every week. This timeless audiobook includes over 52 no-cost new client generating campaigns that create leads, referrals, or new clients every day. When you become the trusted, go-to expert, prospects seek you out.

Great sales coaching positively impacts individual, team and organisational sales performance. However, in today's results-driven and time-poor business world, the embedding of sales coaching into everyday practice is often overlooked. This guide utilizes the authors' own experiences of helping companies and individuals turn average, static and infrequent sales coaching regimes into successful business strategies for winning sales teams. 

From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.

In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

This comprehensive guide will teach you how make your own store on Shopify, and make money online. You'll be proud to see your bank account and empire grow massively!

In The 21st Century Sales Bible, Dr. Yaniv Zaid—aka Doctor Persuasion—gives clear, unequivocal, and universally applicable guidance on "mastering the 10 commandments of marketing, negotiation, and persuasion".

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

The following audiobook will discuss 30 strategies you can use in order to help you properly manipulate anyone. Whether you are trying to sell a product, a service, or simply get someone to do you a favor, you will learn manipulation can help you get those types of results.

This audiobook isn't about following the same, worn-out scripts, tactics and cliches; instead, it offers a unique, scientifically backed approach that weaves together insights from psychology, neuroscience, and behavioural economics to supercharge your sales strategies. With Salecology, you'll learn how to tap into your innate selling abilities, hone your influencing techniques, and truly connect with your customers on a deeply personal level. Step into the shoes of the world's most successful salespeople as you discover the secrets to their unbeatable sales acumen.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.