Showing titles in Computers & Technology

Two-time winner of the Pulitzer Prize David McCullough tells the dramatic story behind the story about the courageous brothers who taught the world how to fly: Wilbur and Orville Wright.

On December 17, 1903, at Kitty Hawk, North Carolina, Wilbur and Orville Wright's Wright Flyer became the first powered, heavier-than-air machine to achieve controlled, sustained flight with a pilot aboard. The Age of Flight had begun. How did they do it? And why?

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently bingeable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you.

Unlock the transformative potential of generative AI for your enterprise with "Understanding Generative AI for Business Leaders." This indispensable guide simplifies the complex world of AI, offering a beginner-friendly introduction and practical strategies for effective and ethical integration.

A love letter to Dark Souls and a guided tour of its world. The book leverages interviews with the game's creator Hidetaka Miyazaki, as well as original analysis to uncover the mystery of what makes the game so riveting, enduring, and influential.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic and molecular processes taking place in the brain. He explains why youth is such a sensitive period, during which brain plasticity is maximal, but also assures us that our abilities continue into adulthood, and that we can enhance our learning and memory at any age.

If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity for Dummies will introduce you to the basics of becoming cyber-secure! You'll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached!

You don't have to be a computer scientist to have discerning conversations about artificial intelligence and technology. We all wonder where we're headed. Even now, technological innovations and machine learning have a daily impact on our lives, and many of us see good reasons to dread the future. Are we doomed to the surveillance society imagined in George Orwell's 1984? Mathematician and philosopher John Lennox believes that there are credible responses to the daunting questions that AI poses.

The science fiction of the 1960s promised us a future remade by technological innovation: We’d vacation in geodesic domes on Mars, have meaningful conversations with computers, and drop our children off at school in flying cars. Fast-forward 60 years and we’re still stuck in traffic in gas-guzzling sedans and boarding the same types of planes we flew in over half a century ago. What happened to the future we were promised? In Where Is My Flying Car?, J. Storrs Hall sets out to answer this deceptively simple question.

Most of us spend a significant part of the day in front of a screen. Our work and social lives play out through our computers, tablets and phones: on email, social media, video conference calls and gaming servers. But what is all this screen time doing to our health, our sleep, and our relationships? Professor Pete Etchells studies the way we use screens, and how they can affect us. In UNLOCKED, he delves into the real science behind the panic about our alleged device addiction and withering attention spans.

Are you curious about the future of computing but confused about where to start? Are you fascinated by the quantum buzz but intimidated by dense academic jargon? I'm here to guide you through the fascinating universe of quantum tech, in the simplest way possible. Whether you're a tech enthusiast, software developer, eager student, or an innovator at heart, this book is tailored for minds like yours. I've translated qubits, quantum gates, and superposition in a refreshingly easy way, so you don't need a PhD to come along for the ride.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems—and explains why doing so is more important now than ever.

Over the last decade, Azeem Azhar - writer, technologist and creator of the Exponential View platform - has become our leading thinker on how technology is transforming business, politics and society. Now, Azhar offers a holistic way to think about the effects of new tech. Our society, Azhar argues, is afflicted by an 'exponential gap' - the gulf between the growing pace of technological change, and our institutions' struggle to keep up.

Get complete coverage of all objectives included on the CompTIA Security+ exam SY0-601 from this comprehensive resource. Written by a team of leading information security experts, this authoritative guide fully addresses the skills required to perform essential security functions and to secure hardware, systems, and software. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations.

No other woman has had so many online romances–from Keanu Reeves to Brad Pitt to Prince William–and Becky Holmes is a favorite among peacekeeping soldiers and oil rig workers who desperately need iTunes vouchers. By winding up scammers and investigating the truth behind their profiles, Becky shines a revealing, revolting and hilarious light on a very shady corner of the internet.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.