Showing titles in Content Creation & Social Media
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Manuale di social media marketing
- Pratico e operativo
- By: Giorgia Bertoglio
- Narrated by: Roberta Traina
- Length: 4 hrs and 17 mins
- Unabridged
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Questo manuale si rivolge a quanti vogliano promuovere online la propria attività, attraverso il SOCIAL MEDIA MARKETING, ma non hanno tempo per seguire corsi di persona o non vogliano rivolgersi a esosi professionisti, preferendo il fai da te. Pertanto, non si tratta di un manuale per soli addetti ai lavori ma di un libro molto pratico e ricco di esempi reali, dal linguaggio semplice e accessibile a tutti. Dunque, è un libro per principianti? Si, ma è anche un libro per chiunque voglia avere rapidamente sottomano un breve compendio della materia.
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Manuale di social media marketing
- Pratico e operativo
- Narrated by: Roberta Traina
- Length: 4 hrs and 17 mins
- Release date: 12-02-21
- Language: Italian
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GuíaBurros: Crear una Web en WordPress
- Todo lo que debes saber para crear una Web en Wordpress
- By: Daniel Regidor
- Narrated by: Kelu Robles
- Length: 1 hr and 40 mins
- Unabridged
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"GuíaBurros: Crear una Web en WordPress" es una guía con todo lo que debes saber para crear tu propia web en WordPress. Desde el proceso de instalación hasta la gestión de sus múltiples opciones. Toda la información en una guía sencilla. Un audiolibro indicado tanto para novatos sin ningún tipo de conocimientos previos como para profesionales que quieren ampliar sus conocimientos.
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GuíaBurros: Crear una Web en WordPress
- Todo lo que debes saber para crear una Web en Wordpress
- Narrated by: Kelu Robles
- Length: 1 hr and 40 mins
- Release date: 29-07-21
- Language: Spanish
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GuíaBurros: Linkedin
- Todo lo que necesitas saber para sacarle partido a esta red social profesional
- By: David Díaz Robisco
- Narrated by: Kelu Robles
- Length: 1 hr and 46 mins
- Unabridged
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"GuíaBurros: Linkedin". Todo lo que necesitas saber para sacarle partido a esta red social profesional, desde por qué necesito linkedin, pasando por cómo hacer un perfil profesional, hasta convertirte en un referente en tu sector.
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GuíaBurros: Linkedin
- Todo lo que necesitas saber para sacarle partido a esta red social profesional
- Narrated by: Kelu Robles
- Length: 1 hr and 46 mins
- Release date: 30-07-21
- Language: Spanish
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Willkommen in Neuland
- Ein Reiseführer durch YouTube, Instagram & Co. Für Eltern und andere Digital Immigrants
- By: @dieserdad
- Narrated by: @dieserdad
- Length: 4 hrs and 49 mins
- Unabridged
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SHORT DESC"Was machen die da eigentlich? Und wie funktioniert es?" Als Vater und Manager eines erfolgreichen YouTubers schildert der Autor @dieserdad auf unterhaltsame Weise, was #diesejungenleute in der digitalen Welt treiben, welche Bedürfnisse dahinterstehen, und welche Folgen das für Erziehung, Gesellschaft und Freizeitgestaltung hat. @dieserdad ist der Vater von Oskar (@dieseroskar), einem der bekanntesten und erfolgreichsten YouTuber der jungen Generation. Als dessen Erziehungsberechtigter, Manager und zunehmend auch selbst Creator hat er "Neuland".
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Willkommen in Neuland
- Ein Reiseführer durch YouTube, Instagram & Co. Für Eltern und andere Digital Immigrants
- Narrated by: @dieserdad
- Length: 4 hrs and 49 mins
- Release date: 26-03-20
- Language: German
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La politica non serve a niente
- Perché non sarà il Palazzo a salvarci
- By: Stefano Feltri
- Narrated by: Alberto Molinari
- Length: 6 hrs and 53 mins
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È la prima volta che i cambiamenti della società sfuggono completamente al controllo della politica. L'innovazione si sviluppa lontano dai Parlamenti, i nuovi protagonisti sono troppo potenti e globali per essere affrontati da piccoli Stati. Uber liberalizza il trasporto pubblico, Spotify regala musica invece di venderla, AirBnB vanifica i tentativi degli albergatori di fare cartello, Facebook e Google iniziano a comportarsi come Stati del web, gli utenti sono i loro cittadini. Oggi gli utili si fanno conquistando miliardi di consumatori a cui migliorare la vita.
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La politica non serve a niente
- Perché non sarà il Palazzo a salvarci
- Narrated by: Alberto Molinari
- Length: 6 hrs and 53 mins
- Release date: 11-05-21
- Language: Italian
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Smetto quando voglio (ma anche no)
- 21 giorni per scoprire come stare sui social in modo consapevole
- By: Riccardo Pozzoli
- Narrated by: Alessandro Germano
- Length: 4 hrs and 29 mins
- Unabridged
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C'è chi li ama alla follia e ne fa un uso smodato. Chi li detesta e pensa siano la causa di tutti i mali della società. Chi non ammetterà mai di esserne dipendente, chi ci bazzica ma non si espone, chi ci si diverte senza subirli. Che li si ami o si odi, è passato il tempo in cui si credeva che i social media fossero una moda passeggera: quindici anni fa, quando Facebook muoveva i primi passi, e i vari Snapchat, Instagram, Musically erano ancora da venire, senza saperlo stavamo assistendo a una svolta irreversibile nel nostro modo di comunicare.
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Smetto quando voglio (ma anche no)
- 21 giorni per scoprire come stare sui social in modo consapevole
- Narrated by: Alessandro Germano
- Length: 4 hrs and 29 mins
- Release date: 04-01-21
- Language: Italian
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Inside Facebook (German edition)
- Die hässliche Wahrheit
- By: Sheera Frenkel, Cecilia Kang
- Narrated by: Verena Wolfien
- Length: 12 hrs and 19 mins
- Unabridged
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Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump... Das ist nur die Spitze des Eisbergs! Die renommierten New York Times-Reporterinnen Sheera Frenkel und Cecilia Kang gewähren einen bisher einzigartigen Einblick in den mächtigsten und undurchschaubarsten Konzern der Welt. Ausgehend von ihrer langjährigen investigativen Recherche, in der sie über Hunderte von Interviews führten, zeigen uns die Autorinnen ein Facebook, das wir so bislang nicht kannten.
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Inside Facebook (German edition)
- Die hässliche Wahrheit
- Narrated by: Verena Wolfien
- Length: 12 hrs and 19 mins
- Release date: 13-07-21
- Language: German
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The Manipulators
- Facebook, Google, Twitter, and Big Tech's War on Conservatives
- By: Peter Hasson
- Narrated by: Andrew Eiden
- Length: 6 hrs and 20 mins
- Unabridged
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For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.
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The Manipulators
- Facebook, Google, Twitter, and Big Tech's War on Conservatives
- Narrated by: Andrew Eiden
- Length: 6 hrs and 20 mins
- Release date: 04-02-20
- Language: English
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Social Media Strategies for Professionals and Their Firms
- The Guide to Establishing Credibility and Accelerating Relationships
- By: Michelle Golden
- Narrated by: Elisa Carlson
- Length: 13 hrs and 42 mins
- Unabridged
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Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.
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Social Media Strategies for Professionals and Their Firms
- The Guide to Establishing Credibility and Accelerating Relationships
- Narrated by: Elisa Carlson
- Length: 13 hrs and 42 mins
- Release date: 09-07-20
- Language: English
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- By: Jeanne Hopkins, Jamie Turner
- Narrated by: Christine Marshall
- Length: 6 hrs and 41 mins
- Unabridged
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Narrated by: Christine Marshall
- Length: 6 hrs and 41 mins
- Release date: 09-07-20
- Language: English
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- By: Dave Gowel
- Narrated by: Jonathan Davis
- Length: 5 hrs and 45 mins
- Unabridged
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LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over 200 countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- Narrated by: Jonathan Davis
- Length: 5 hrs and 45 mins
- Release date: 10-07-20
- Language: English
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- By: Stephen D. Rappaport
- Narrated by: Bart Flynn
- Length: 10 hrs and 20 mins
- Unabridged
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Narrated by: Bart Flynn
- Length: 10 hrs and 20 mins
- Release date: 09-07-20
- Language: English
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- By: Dion Hinchcliffe, Peter Kim
- Narrated by: Keith Silverstein
- Length: 5 hrs and 45 mins
- Unabridged
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- Narrated by: Keith Silverstein
- Length: 5 hrs and 45 mins
- Release date: 09-07-20
- Language: English
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- By: Brian Solis, Ashton Kutcher - foreword
- Narrated by: Tom Zingarelli
- Length: 12 hrs and 50 mins
- Unabridged
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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Narrated by: Tom Zingarelli
- Length: 12 hrs and 50 mins
- Release date: 09-07-20
- Language: English
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Social Media at Work
- How Networking Tools Propel Organizational Performance
- By: Arthur L. Jue, Mary Ellen Kassotakis, Jackie Alcalde Marr
- Narrated by: Suzanne Toren
- Length: 7 hrs and 47 mins
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Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.
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Social Media at Work
- How Networking Tools Propel Organizational Performance
- Narrated by: Suzanne Toren
- Length: 7 hrs and 47 mins
- Release date: 09-07-20
- Language: English
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Social Machines
- How to Develop Connected Products that Change Customers' Lives
- By: Peter Semmelhack
- Narrated by: Mark Whitten
- Length: 5 hrs and 10 mins
- Unabridged
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Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?
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Social Machines
- How to Develop Connected Products that Change Customers' Lives
- Narrated by: Mark Whitten
- Length: 5 hrs and 10 mins
- Release date: 17-07-20
- Language: English
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- By: Bob Pearson
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Unabridged
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Release date: 10-07-20
- Language: English
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- By: Dave Kerpen
- Narrated by: Christopher Prince
- Length: 7 hrs and 23 mins
- Unabridged
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrated by: Christopher Prince
- Length: 7 hrs and 23 mins
- Release date: 28-07-21
- Language: English
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Dime qué posteas y te diré quién eres [Tell Me What You Post and I'll Tell You Who You Are[
- By: Carolina Sandoval
- Narrated by: Carolina Sandoval
- Length: 5 hrs and 26 mins
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Para nadie es un secreto que Carolina Sandoval comparte mucho de su vida en Instagram, pero si quieren saber qué hay detrás de sus redes, cómo llegó a tener tantos seguidores y por qué Instagram es una gran herramienta para emprender un negocio, deben escuchar este audiolibro.
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Dime qué posteas y te diré quién eres [Tell Me What You Post and I'll Tell You Who You Are[
- Narrated by: Carolina Sandoval
- Length: 5 hrs and 26 mins
- Release date: 27-04-21
- Language: Spanish
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Social Media Metrics
- How to Measure and Optimize Your Marketing Investment
- By: Jim Sterne
- Narrated by: Dan John Miller
- Length: 5 hrs and 31 mins
- Unabridged
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Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.
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Social Media Metrics
- How to Measure and Optimize Your Marketing Investment
- Narrated by: Dan John Miller
- Length: 5 hrs and 31 mins
- Release date: 17-07-20
- Language: English
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