Showing titles in Theory

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

¿Cómo podemos beneficiarnos de las promesas del Gobierno y evitar al mismo tiempo la amenaza que éste supone para la libertad individual? En este audiolibro Milton Friedman presenta el compendio definitivo de su influyente filosofía económica. Su objetivo principal es analizar el papel del capitalismo competitivo.

Proper stewardship of natural assets and liabilities is a matter of planetary urgency: natural resources have the potential either to transform the poorest countries or to tear them apart, while the carbon emissions and agricultural follies of the rich world could further impoverish them. The Plundered Planet charts a course between unchecked profiteering on the one hand and environmental romanticism on the other to offer realistic and sustainable solutions to dauntingly complex issues.

Acclaimed economist and BBC broadcaster Linda Yueh profiles the great economic minds who focused on the big questions: growth, innovation, and the nature of markets. Most of them have won the Nobel Prize. All of them have had lasting impact on both the development of the discipline and how public policy has been and continues to be shaped. But Dr. Yueh goes a step further: In accessible and clear prose, she will explain the impact their respective research has on combating today's great economic problems.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

In this new audiobook, Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals, Cowen argues that our reason and common sense can help free us of the faulty ideas that hold us back as people and as a society. Stubborn Attachments, at its heart, makes the contemporary moral case for economic growth and delivers a great dose of inspiration and optimism about our future possibilities.

As one of the first titles in Atlantic Monthly Press' "Books That Changed the World" series, America's most provocative satirist, P.J. O'Rourke, reads from Adam Smith's revolutionary The Wealth of Nations - so you don't have to. Recognized almost instantly on its publication in 1776 as the fundamental work of economics, The Wealth of Nations was also recognized as really long: the original edition totaled over 900 pages in two volumes.

In a fast-moving world we're often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to how to make better, smarter decisions. Most of us think we make decisions for the right reasons: we scour books, we talk over options with our friends, we search the internet, we ask experts, we look at data or we trust our guts. But how hard do we scrutinise those we listen to? How much do we interrogate the information they provide?

La excepcional crónica del crac inmobiliario que originó la mayor crisis de los últimos 80 años. Cuando en otoño de 2008 la economía estadounidense se hundió, arrastrando tras de sí a buena parte del mundo desarrollado a una crisis de la que aún no hemos salido, a un grupo de personas no le sorprendió en absoluto.

The rise of the Tea Party and the 2010 election results revealed that tens of millions of Americans are alarmed by big government but skeptical that anything can or will be done to stop the growth of the state. In Free Market Revolution, the keepers of Ayn Rand’s legacy argue that the answer lies in Rand’s pioneering philosophy of capitalism and self-interest—a philosophy that more and more people are turning to for answers.

With the publication of Essay on the Principle of Population and its projection of food shortages in the face of ballooning populations, British theorist Thomas Robert Malthus secured a leading role in modern political and economic thought. In this startling new interpretation, Deborah Valenze reveals how canonical readings of Malthus fail to acknowledge his narrow understanding of what constitutes food production.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Was sind heute die großen Ideen? Historischer Fortschritt basierte fast immer auf utopischen Ideen: Noch vor 100 Jahren hätte niemand für möglich gehalten, dass die Sklaverei abgeschafft oder die Demokratie wirklich existieren würde. Doch wie begegnen wir den Herausforderungen der modernen Arbeitswelt, des Familienlebens, des gesamten globalen Gefüges? Der niederländische Vordenker Rutger Bregman sagt: "Das wahre Problem unserer Zeit ist nicht, dass es uns nicht gut ginge oder dass es uns in Zukunft schlechter gehen könnte.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

This audiobook was born from the idea to create a crash course that could help a beginner avoid common mistakes and get the foot on the market without falling. It is not a secret that the best investors apply different techniques than those who are struggling. The aim of the audiobook is to spread the right information and to give a proper overview of what works and what does not work when investing in the stock market.

The real wealth of nations, Riane Eisler argues, is not merely financial, but includes the contributions of people and our natural environment. Here, Eisler goes beyond the market to reexamine economics from a larger perspective - and shows that we must give visibility and value to the socially and economically essential work of caring for people and the planet if we are to meet the enormous challenges we face.