Showing results by author "Jerry Bader" in All Categories

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

Jesse James, the daughter of a deceased mob-connected rug salesman, becomes a jockey working for the Hong Mian triad in order to feed winners to state Senator Somersby. The Senator is responsible for approving California gaming licenses. To date, only Native CANGV casinos are allowed to have slots. California horse racing will die if they aren't allowed to add slot machines to their venues. Benson Yeung, Dragon Head of the Hong Mian triad, and his chief lieutenant, Johnny Luck, have a plan to force Somersby to approve their Native partner's demands for off-reservation gaming licenses.

14 Ridiculous Tales of Sage Silliness is a compendium of 14 rhyming stories of cyborgs, vikings, pirates, puppeteers, dragons, politicians, a wueen, an umbrella salesman, a baseball player, and a toothless has-been super hero. Each short lyrical tale has a moral for children to learn, from staying in school, to listening to parents, to avoiding excess, and much more.

In order to cover up the disastrous plan, CIA stringer Richard Lancaster kills Michi's father and any other witnesses associated with the failed scheme. Upon learning of her father's death, Michi is transformed from a peace-loving traditional Japanese daughter into a revenge-seeking vigilante in the form of a Japanese-style bosozoku, dubbed "The Black Crane".

Virginia Collins is not what she appears to be. By all outward appearances the successful uptown psychiatrist is just another beautiful dame who hires a private investigator to find her missing husband: a weird little man who makes fancy umbrella drinks and dresses like something out of an old gangster movie. Collins hides her real motives, along with her tragic past, in order to win the affections of Raffy Rheinhardt, a cynical PI with an equally tragic history; a long forgotten shared incident resulting in damaged psyches and dead bodies.

From the bizarre world of female Japanese motorcycle gangs to the historic rise and fall of London's 40 Elephants, the history of female organized crime is both fascinating and strange. These are the stories, both true and legendary, of the female crime bosses that broke the mold of feminine gentility. This is the secret world of female gangsters. Most of society thinks of women as the gentler sex, the sex with more compassion and empathy, not prone to violence. The truth is history, and current events, are littered with stories of violent women who do whatever it takes to get what they want; women who either revel in, or accept as needed, whatever acts of torture, murder, and depravity that are required to achieve their goals.

We are all familiar with the classic tale of Casey at the Bat but that story was written a long time ago. I felt it was time for a new story about about the best sport there is, baseball. Baseball is unlike any other game, it requires great individual skill, as well as practiced team co-ordination. In terms of life lessons, baseball has a lot to offer children. The Ninth Inning is a humorous take on the game with a nifty rhyme. I hope you like it.

The Jockey is the true story of a young boy from the wrong side of the tracks who, because of his size and toughness, is offered a position to train as a jockey. It soon becomes clear that the business is less about winning horse races than it is about making money. He resists the temptation to join the extralegal side of the business until he is confronted by the facts of racing life: Horse racing is a blood sport, and jockeys rarely survive without life-altering injuries.

A down-and-out LA actor with a knack for impersonations finds his circumstances completely reversed by a chance meeting with a look-alike stranger. After a night of drinking with his new friend discussing the possibilities made possible by their similar appearance, the stranger offers the actor a ride home. On the way there is an accident and one of them is killed. The survivor finds himself in the hospital with amnesia and everyone assuming he's the stranger, the right-hand man for a mob boss.

What would you do to be rich? Not just rich, but fabulously rich. Perhaps you are that unique soul that has no dreams, no aspirations, no agenda…. Well, if you are, good luck. It must be a very dreary existence. But if you’re like the rest of us, you have a fantasy, a vision of what could be, of what you could be. Maybe that dream is selfish, or maybe it’s altruistic, or maybe...it’s extremist. What if there was a family jewel, an exquisite 133-carat pink piece of perfection, a diamond that historically belonged to you, and what if that gem was stolen?

Little Frankie Darling wants revenge, Asami Sato wants her inheritance, and Oyabun Kitsune wants the magic artifact hidden in the 150-year-old cherrywood box. They each pay investigator, Axel Webb, to find the box, but things are not always what they seem, and people always lie to conceal their secret agendas.

In my business, you meet all kinds of people; some, let’s call them civilians, are ordinary, what the politicians call “folks;” then there are the characters, the peculiar sorts, people with strange peccadilloes: what an old friend of mine might call, “people who scare the horses.” Some, let's call them “the desperate:” come to me because they find themselves in a situation, sometimes of their own making and other times… well… let’s just say, imposed upon them. In each case, they have secrets.

English artist Alice Bulbeck and her twin brother, Edward, approach Axel Webb to find a lost Shakespeare play entitled The History of Cardenio. The play, performed only once for James I, has been lost for 400 years. It wasn’t included in the 1623 First Folio published by Shakespeare’s friends after his death. It is the only known play credited to William Shakespeare that has never been published. The question is, why?

On Christmas Eve, 1984, two Mexican veterinarian dropouts broke into the Museo Nacional del Antropologia. They stole over one hundred ancient Mayan treasures found in the tomb of K’inich Janaab’ Pakal, a discovery that rivals Tutankhamun in beauty, wealth, and cultural significance. The burglary became known as the El Robo del Siglo: The Theft of the Century.

Investigator Axel Webb is hired by a Japanese Naichō Agent on the recommendation of his Yakuza friend, Hibiki Sato, to find the Honjō Masamune katana that was last seen in 1945 when it was taken from a Mejiro Police Station by a US Army sergeant. The sergeant’s name was recorded by the police in Japanese.