Showing results by narrator "Mark Ashby" in All Categories

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.

The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.

Forced to become a normal citizen, the exiled son of the late Shah of Iran attempts to provide understanding and direction for his country and its people.

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Lynn Schooler had recently lost a dear friend and was feeling his marriage slipping away from him when he set out on a daring journey - first by boat, then on foot - into the Alaskan wilderness to clear his head. His solo expedition, recounted in Walking Home, is filled with the awe and danger of being on one's own in the wild, being battered by the elements and even, for two harrowing days, becoming the terrified quarry of a grizzly bear. But the formidable, lonely landscape is also rich with human stories....

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

Few personalities from classical antiquity are more famous - yet more poorly understood - than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive.

Climate change is a major topic of concern today and will be so for the foreseeable future, as predicted changes in global temperatures, rainfall, and sea level continue to take place. But as Jan Zalasiewicz and Mark Williams reveal in The Goldilocks Planet, the climatic changes we are experiencing today hardly compare to the changes the Earth has seen over the last 4.5 billion years.

In 2040, a shattered America squares off against the world! Once, America was the most powerful nation on Earth. Then disasters rocked her: a sovereign debt depression, bitter glacial cooling and the greatest military invasion in history out of Mexico - by the Chinese and Brazilian alliances. Now the U.S. reels like a drunken giant. The military fought savage battles in the Midwest last winter, driving the aggressors from Denver, but unable to kick them out of the country.

The Number That Killed Us finally tells the "greatest story never told": how a mysterious financial risk measurement model has ruled the world for two decades and how it repeatedly, and severely, caused market, economic, and social turmoil. This model was the key factor behind the unleashing of the cataclysmic credit crisis that erupted in 2007 and which the effects are still being felt around the world.

Jerry "Digger" Doherty is an ex-con and proprietor of a workingman's Boston bar, who supplements his income with the occasional "odd job", like stealing live checks or picking up hot goods. His brother's a priest, his wife's a nag, and he has a deadly appetite for martinis and gambling. On a trip to Vegas, the Digger finds himself in the sights of a loan shark known as “The Greek”. Luckily the Digger has been let in on a little job that can turn his gambling debt into a profit, if only he can pull it off without getting himself killed.

In the midst of the horror of the first World War, a stranger falls from nowhere into the mud and death of the Flanders battlefield - bruised, babbling, and stark naked...with a remarkable story to tell. Wrongly accused murderer Edward Exeter has reappeared on this Earth hearing scars and secrets. From somewhere he calls next door - a place old godly intrigues and an ancient prophecy that he wants no part of. But powerful forces on both sides of a mystical border have other plans for the young fugitive.

Edward Exeter assumes the mantle of Liberator in the strange, alternate world called Nextdoor - a far-flung outpost of British imperialism where earthborn mortals possess the powers of gods. His decision has made him the target of betrayals and murderous plots. But Exeter has learned the Game well in his short time in Nextdoor and he plays it boldly to its unexpected, worlds-shattering conclusion.

In a world on the brink of madness...In the summer of 1914, a young man beyond reproach awakens under police guard grievously injured and accused of heinous, impossible murder.

The end of the Cold War promised a new era of international peace. But instead, violence has proliferated across the globe, not in the form of a superpower arms race or a clash of armies, but in bitter local conflicts marked by terrorism, insurgency, and guerrilla warfare. Former Central Intelligence Agency director James Woolsey likened the post-Cold-War world to "a jungle full of snakes". The emergence of this new, potentially never-ending struggle has forced our military to reevaluate strategies or risk losing hearts, minds, and soldiers the world over.

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

Every state police officer in Boston knows that Arthur McKeach and Nick Cistaro are the most prolific and ruthless practitioners of extortion, fraud, theft, bribery, assault, and murder in the area. What none of them know is how to stop these Michelangelos of crime, who for 30 years have eluded jail-and even arrest. Their secret is at the heart of George Higgins's most searing and shocking dissection of the criminal life yet. At End of Day reveals the corruption at the heart of American law enforcement.

Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven’t equipped themselves with the right tools in hand to take on this complex but fulfilling job. How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing.

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.