Showing results by narrator "Randye Kaye" in All Categories

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Nothing can beat the feel of the warm sun on your back, the gentle wind in your hair, and a swaying deck under your feet. If you long to take to the open water and sail wherever the wind takes you, you'll find everything you need to know in Sailing For Dummies. This friendly guide offers information for beginning and intermediate captains. Discover everything you need to know to confidently navigate your vessel through whatever waters—rough or smooth—you may encounter.

What if the house of your dreams is the home you have? Meet Melissa Michaels, creator of the popular blog The Inspired Room and the best contentment coach you'll ever meet. With humor and candor, Melissa reveals how to transform your rooms (and your life) from plainly livable to fabulously lovable.  

Originally developed for the treatment of borderline personality disorder, dialectical behavior therapy, or DBT, has rapidly become one of the most popular and most effective treatments for all mental health conditions rooted in out-of-control emotions. However, there are limited resources for psychologists seeking to use DBT skills with individual clients. In the tradition of ACT Made Simple, DBT Made Simple provides clinicians with everything they need to know to start using DBT in the therapy room.

In an all too familiar scenario, played out in millions of homes every day, children who grow up in addictive families abide by certain rules: don't talk, don't trust, don't feel. The rigid survival roles and youthful coping behaviors they take on, such as the responsible child, the adjuster, the placater, and the acting-out child can eventually contribute to problems of depression, loneliness, and addiction in adulthood.

As the heart-wrenching personal stories in this book reveal, family members do not cause their loved one's addiction. Nor can they control or cure addiction. What family members can do is find support, set boundaries, detach with love, and eventually discover how to enjoy life whether their loved one finds recovery or not. Addict in the Family is a book about sorrow, deception, and pain. More importantly, it is a book of comfort, hope, and understanding for anyone struggling with a loved one's addiction.

A deeper look at an old-fashioned quality. We've all heard the phrase, "Patience is a virtue", and doubtless responded with a sigh, as usually it's spoken with a tone of reproach. But this virtue carries with it a wealth of wisdom that can actually help us find happiness in our day to day. Author Mary Jane Ryan details just what living with patience can bring to our lives and how it can change us for the better.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business School's Linda Hill and manager and executive Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It requires trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey and instead just learn how to get by. At worst, they become terrible bosses.

Clients who have experienced traumatic events and seek EMDR therapists rely on them as guides through their most vulnerable moments. Trauma leaves an imprint on the body, and if clinicians don't know how to stay embodied in the midst of these powerful relational moments, they risk shutting down with their clients or becoming overwhelmed by the process. This book offers an integrative model of treatment that teaches therapists how to increase the client's capacity to sense and feel the body.

Cinnamon Peters is one tough cookie. Every year at Christmas River's annual Gingerbread Junction Competition, pie baker extraordinaire Cinnamon aims to win, taking down any competitor who gets in her way. But when she finds a dead body in the woods behind her pie shop just days before the big competition, Cinnamon realizes that there's much more to worry about than cookies, frosting, and gumdrops. Someone's out to bring Cinnamon down. And they're playing dirty.

Despite the tensions of a world still recovering from World War I, during the summer of 1926, the story that enthralled the public revolved around four young American swimmers - Gertrude Ederle, Mille Gade, Lillian Cannon, and Clarabelle Barrett - who battled the weather, each other, and considerable odds to become the first woman to conquer the brutal waters of the English Channel. The popular East Coast tabloids from New York to Boston engaged in rivalries nearly as competitive as the swimmers themselves.

Author Dr. Lani Simpson, both a doctor of chiropractic and a certified clinical densitometrist, cuts through the confusion and inaccuracies surrounding osteoporosis to explain her whole-body approach to bone health, which includes discussions of digestive health, diet, supplements, and exercise. You may be surprised to learn which foods and medicines hurt bone health and which ones help in building strong bones.

In this new edition of her best-selling Changing Course, Claudia Black extends a helping hand to individuals overcoming the complex trauma of being raised with addiction in the family. 

Janine Driver was trained as a lie-detection expert for the ATF, FBI, and the CIA. Driver - who is known in professional circles as "the Lyin' Tamer" and has demonstrated her world-renowned expertise on such programs as The Today Show, The Dr. Oz Show, and Nancy Grace - now offers listeners essential tools that will enable them to detect deceptions, recognize a liar, and ultimately improve their lives.

Completely revised and expanded in 2016. Based on the award-winning Bloodsugar101.com web site, this book explains what peer-reviewed research published in top medical journals has to say about: What is a normal blood sugar? How does diabetes develop? What really causes diabetes? What blood sugar levels cause complications? Must you deteriorate? What diet is right for you? How can you make that diet work? What medications are safe? What supplements lower blood sugar? This book provides all the tools needed to understand how blood sugar works and achieve blood sugar health. 

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Have you ever thought about praying for your future husband? Will it make a difference? There's only one way to find out . . . From when we were small girls, most of us dream of "The One" - our future husband. We think about what it would be like to be a bride. We wonder who that special guy is and when we'll find him. The great news is that what you do now can make a difference in your life and the life of your future husband! Authors and good friends Robin Jones Gunn and Tricia Goyer believe God answers women's prayers for husbands.

Promising treatments now in more than 35,000 clinical trials could have dramatic impacts on cancer, autoimmune diseases, organ replacement, heart disease, and even aging itself. These treatments, which are saving the lives of patients in the trials, will soon be rolled to the medical community at large. The key to these breakthroughs is the use of living cells as medicine instead of traditional drugs. Research has found that our bodies are virtual treasure troves of adult cells that act as agents of remarkable healing and repair.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

Dermatologist-to-the-stars Doris Day, MD, explains how the power of your mind and breakthroughs in anti-aging can help you look and feel beyond beautiful. Do not have another treatment, procedure, or buy another product before listening to this audiobook! Did you know that your mind is as important as any aesthetic treatment to improve the way you look? Beyond Beautiful will teach you how to improve your self-perception, explain breakthrough treatments and products and when to use them, and give you a roadmap to become the most natural-looking, beautiful version of yourself.