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Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

First available in 1689, John Locke's Two Treatises of Government is considered one of the most important works ever written on the foundations of government. Published anonymously, it argues against the popular idea at the time that monarchs have a God-given right to rule. Instead Locke proposes that sovereignty - supreme authority - ultimately resides with the people.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

An extraordinarily ambitious work, Republic has made important contributions to many branches of modern philosophy. The work unfolds as a series of conversations in which participants set out a number of different theories of justice, and then imagine how these theories might become reality within the political structure of a city. In examining justice, Plato investigates an enormous range of questions in the areas of ethics, politics, and even the nature of existence itself.

In Citizen and Subject, Ugandan academic and author Mahmood Mamdani challenges dominant views about the crisis of postcolonial Africa. Many studies emphasize that the problems the continent faces are homegrown - the consequence of poor government, widespread corruption, and other local factors. Citizen and Subject challenged these ideas. It argues that the current crisis has come about because of the institutional legacy of colonialism.

Though written around 1513, more than 500 years ago, Italian diplomat Niccolò Machiavelli's The Prince is still both widely listened to and very influential. Listeners turn to it for its direct advice on the question of how to attain - and retain - power. Machiavelli's answer, in brief: Use any means necessary to make sure the state survives.

Democracy and Its Critics is a modern classic that integrates Robert A. Dahl's democratic thinking as it developed over the course of his academic career. It makes an important contribution to theories about democracy and remains widely cited and debated. Dahl offers an interpretation of democratic theory and practice that is relevant to the modern world and that pays special attention to the problems highlighted by people who criticize democracy.

Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

First published in 1978, Palestinian American historian Hanna Batatu's The Old Social Classes is considered to be the definitive social history of 20th century Iraq. Tom Nieuwenhuis, a scholar specializing in the region, called it "the best, most detailed modern history of any Arab country," while an entire conference was held in 1989 to discuss its implications.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

Frantz Fanon's Black Skin, White Masks offers a radical analysis of the psychological effects of colonization on the colonized. Born in 1925 on the island of Martinique - at the time a French colony - Fanon witnessed firsthand the abuses of white colonizers and the system's effects on his country. His revulsion was only confirmed later in life when he worked as a psychiatrist in Algeria, another French colony. Fanon's work played a pivotal role in the civil rights movements of the 1960s and was later taken up by scholars of postcolonialist studies.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

A work that had a huge influence on great thinkers including celebrated German philosopher Immanuel Kant, An Enquiry is Hume's examination of how we obtain information and form beliefs. He argues that we mainly gain knowledge through our senses, a theory known as empiricism. But while the impressions from our senses are key to our beliefs about the world, Hume argues that reason and facts play only a limited part.

British-born American political activist Thomas Paine wrote Rights of Man in 1791 in response to Reflections on the Revolution in France, Edmund Burke's attack on the French Revolution. Burke was wary of tearing down old institutions of government. But Paine argued that revolution is acceptable - in fact, necessary - when government ignores the rights of its people. Not surprisingly, Rights of Man proved very popular in the newly liberated United States, selling over 100,000 copies.

In his 1996 book The Clash Of Civilizations and the Remaking of World Order, American political scientist Samuel Huntington sets out his vision of the post-Cold War world. While the era from 1945 to 1989 was shaped by ideological conflict (communism vs. capitalism), Huntington predicts a future of cultural conflict.

Published in 1938, Cyril Lionel Robert (C. L. R.) James' The Black Jacobins is the little-known story of the only successful slave revolution known in history. It was this 12-year struggle of the African slaves in the French colony of San Domingo that led to the establishment of the Republic of Haiti in 1804. The uprising was inspired by the ideals of the French Revolution that had begun in 1789, just two years before, and in this work James goes to great lengths to show the relationship between the two upheavals.

World Order draws together Henry Kissinger's thinking on how we make sense of the world politically. Kissinger identifies four principal competing methods by which order has been and is still sought. Those four conceptions are European, Chinese, Islamic, and American. None of these has been accepted as dominant. Kissinger asks whether a new, universal world order can be developed today.

Its arguments would go on to shape global economics and influence world leaders in the late 20th century, but Capitalism and Freedom was largely ignored when it was first published in 1962. The first work written for the general public by American economist Milton Friedman, the book argues that a free market with little government interference is the best way to run society.

Some people think nationhood is as old as civilization itself. But for anthropologist, historian, and political scientist Benedict Anderson, nation and nationalism are products of the communication technology of the era known as the modern age, which began in 1500. After the invention of the printing press around 1440, common local languages gradually replaced Latin as the language of print. Ordinary people could now share ideas of their own.