Showing results by narrator "Mark Norman" in All Categories

Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenburg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy.

As the dissipating fog gave way to an unnerving sight, the mass of frightening figures clad head to toe in gleaming armor would have been enough to take anyone's breath away. Some of them were mounted on the backs of handsome stallions, while others leaned forward with squared shoulders, ready to attack. In one swift motion, the men unsheathe their swords and raise it over their heads, their weapons winking as the glare of the sunlight bounces off the blade.

The life story of Jesus of Nazareth, considered by billions of Christians to be the messiah prophesized in the Old Testament of the Bible, is perhaps the most famous in history. Described in detail in the New Testament, Jesus comes from both divine yet humble roots, born in a manger to a young woman, but in time he leads a fervent following as tales of his miracles spread across the Holy Land.

By the seventh century BCE, Thrace was experiencing the migration of Cimmerians and Scythians. The result was that the northern Black Sea Scythians developed first on the territory of Byzantium, and trade and industrial colonization stretched from the Golden Horn to the Sea of Azov and the lower Don region. In addition, the Sarmatians and Getae on the lower Don were also involved in a profitable trade with this area.

Learn how Richard Trevithick's early experiments lit the blue touchpaper of railway development, and how George Stephenson and his son Robert designed and built the world's first trunk railways. Meet Daniel Gooch, the brains behind Brunel's Great Western Railway, and relive the great Race to the North between Francis Webb and Patrick Stirling. Marvel at the designs of Churchward, Collett, Stanier and Bulleid, and be dazzled by the speed, power and beauty of Sir Nigel Gresley's masterpieces.

The United States has never had a shortage of cults based on religious teachings and charismatic leaders, but perhaps none are as infamous as Jim Jones and the Peoples Temple, which remain notorious for the mass murder-suicide event in Jonestown, Guyana, on November 18, 1978, during which nearly 900 people drank cyanide-laced Flavor Aid, including nearly 300 children.

Between 50 and 90 CE, the various writings that comprise the New Testament were written, including the four Gospels, the Acts of the Apostles, the Epistles of Paul, and other letters to more general communities of the early Church. But what is recognized as the 26 books of the New Testament today, in literally hundreds of English translations, actually took several more centuries to be determined as "canonical" by the Church.

In the warm predawn darkness of June 22, 1941, three million men waited along a front hundreds of miles long, stretching from the Baltic coast of Poland to the Balkans. Ahead of them in the darkness lay the Soviet Union, its border guarded by millions of Red Army troops echeloned deep throughout the huge spaces of Russia.

Although many have heard of the Crusades and some of the more famous orders like the Templars, few know about the Livonian Crusade or the Livonian Brothers of the Sword. This organization was one of many Catholic military orders that sprung up during the Middle Ages in response to the papacy’s call for holy war, and the Livonian Crusade is the term used to group together dozens of military actions undertaken by German knights in Eastern Europe. The order was also significant for consolidating the power of the Holy Roman Empire in Eastern Europe.

In this audiobook, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves. Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.

Deciding to form a start-up and coming up with the ideas is tough enough. But as a recently formed start-up or small nonprofit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps.

The Belgrade Offensive of 1944, while not considered one of the greatest and most important battles of the Second World War, was definitively an important moment of the war in the Balkans and marked the final defeat of the Axis in Southeastern Europe.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization.

An unbelievable rebirth. A deep, abiding vow. A forbidden deed. “Every breath you take is a song to my soul.” Nothing is sacred to Cole when it comes to keeping his love – not even covenants made with gods. When Lord Dressen's obsession to have Anna soars, Cole pulls out all the stops. But, through all his efforts, lofty or damned, the truth remains. Will echoes of another life cause him to fail? Echoes is the spectacular second installment in the award-winning Shilo Manor series. If you like compelling alpha heroes, magical romances, and surprising twists of fate, then you'll love Charlene A. Wilson's sensual fantasy romance. 

Among the many cities of the ancient world, Rome and Athens may come to mind first, but Babylon in the land of Mesopotamia was already an ancient, venerated city when others were still inconsequential settlements. Ancient Babylon was home to great dynasties that produced some of the world’s most influential leaders and was also the seat of culture in ancient Mesopotamia and where historians made amazing scientific advances that would not be eclipsed for several centuries. An examination of ancient Babylon demonstrates that it was truly the first great city in the ancient world.

To the locals today, the Brandenburg Gate, understandably one of the nation's top tourist attractions, is synonymous with spectacle, felicity, and victorious jubilation, but this monument has seen its fair share of dark days over the years.

Marcus Tullius Cicero (106-43 BC) was one of the most famous Romans in his day, and posterity has been even kinder to him. Cicero was a legend in his own time for his oratory abilities, but he was also one of Rome’s most prodigious writers and political philosophers. History for Kids: An Illustrated Biography of Cicero for Children chronicles the life, work, and legacy of the famous Roman politician and philosopher.

While Halley’s Comet lit up Earth’s sky in 1835, America’s biggest literature star was born. Though Samuel Langhorne Clemens toiled in obscurity as a riverboat pilot on the Mississippi and to this day remains a name oft forgotten, that young man became famous around the globe under his unforgettable pseudonym, Mark Twain. Although Twain spent the first 30 years of his life working odd jobs, his printing background, sharp wit, and humor helped establish him first as a journalist and later an author.

James Joyce is the high priest of modernist writing who lived a life of endless sacrifice to literature, loaded with poverty and petty humiliations. He blazed the path of the writer as resolute individualist, rejecting all conformity and risking everything, even public shaming, in order to "communicate" over the supine body of language with his enthralled readers.