Showing results by narrator "walter Dixon" in All Categories

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking.

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures.

From Elie Wiesel, winner of the Nobel Peace Prize, comes a magical audio book that introduces us to the towering figure of Rashi—Rabbi Shlomo Yitzchaki—the great biblical and Talmudic commentator of the Middle Ages. Wiesel brilliantly evokes the world of medieval European Jewry, a world of profound scholars and closed communities ravaged by outbursts of anti-Semitism and decimated by the Crusades.

What links conscious experience of pain, joy, color, and smell to bio-electrical activity in the brain? Christof Koch has devoted much of his career to bridging the seemingly unbridgeable gap between the physics of the brain and phenomenal experience. This engaging book - part scientific overview, part memoir, part futurist speculation - describes Koch's search for an empirical explanation for consciousness.

Business Valuation for Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.

Today, new technologies, the increased role of social media, and the ubiquity of remote work have resulted in more polarized workplaces, the breakdown of social mores, and downright rude behavior. These days, it seems like there are more people we can't stand—not fewer—and, too often, if we aren't yelling at each other, we've just quit talking altogether. The global bestseller Dealing with People You Can't Stand has been helping people make the best of tough situations for nearly three decades, and this new edition has been fully updated to address the needs of our time.

Your Mind: An Owner's Manual for a Better Life combines extensive psychological research with decades of clinical practice and delivers its wisdom in a practical, easy-to-digest narrative. Through examples and exercises, Drs. Cortman and Shinitzky present a step-by-step strategy to help you make use of the truths and become a happier, healthier you.

It's a jungle out there. There is no end to the obstacles, challenges, mountains, and unexpected issues, even self-defeating thoughts, that get in the way of being the best you can be and achieving your goals and dreams. So here it is: a powerful system to enable you to make good decisions, prevent problems, and plan for the future with speed, effectiveness, and accuracy every time! The greatest coaches and leaders today and throughout history have mastered these skills. And now, so can you.

If you don't like what you see when you look in the mirror, you may not realize that these feelings are entirely within your grasp. You don't need extensive cosmetic surgery, pricey beauty treatments, or weight loss programs, but you may need to do something even more drastic - change your perspective and the way you view yourself. The Body Image Workbook offers a comprehensive program to help you stop focusing on your perceived imperfections and start feeling more confident about the way you look.

Family Inc. is not just a personal finance book; it is a "how to" guide for achieving financial security. By borrowing time tested principles used in business and applying them to family financial planning, Family Inc. provides a powerful framework for navigating all of life's big financial decisions. You will learn how to think strategically as the Family Chief Financial Officer; how to make investments in education and yourself to benefit your career; how to manage your hard-earned money to make it work for you; and much more.

America began, we are often told, with the Founding Fathers, the men who waged a revolution and created a unique place called the United States. We may acknowledge the early Jamestown and Puritan colonists and mourn the dispossession of Native Americans, but we rarely grapple with the complexity of the nation’s pre-revolutionary past. In this pathbreaking revision, Daniel Richter shows that the United States has a much deeper history than is apparent - that far from beginning with a clean slate, it is a nation with multiple pasts.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Your organization can save and thrive in the cloud with this first nontechnical guide to cloud computing for business leaders.

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

New York Times best-selling author William J. Bennett uses stories, essays, historical vignettes, and contemporary profiles to explore and explain what it means to be a man. Fashioning men has never been easy, but today it seems particularly tough. Boys need heroes to embody the everlasting qualities of manhood: honor, duty, valor, and integrity. Without such role models, boys will naturally choose perpetual childhood over the rigors of becoming a man-as many women, teachers, coaches, employers, and adults in authority can quickly attest.

From war powers to health care, freedom of speech to gun ownership, religious liberty to abortion, practically every aspect of American life is shaped by the Constitution. This vital document, along with its history of political and judicial interpretation, governs our individual lives and the life of our nation. Yet most of us know surprisingly little about the Constitution itself, and are woefully unprepared to think for ourselves about recent developments in its long and storied history.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

Let It Shine is a fully revised and expanded edition of A Golden Thread, Perlin's classic history of solar technology, detailing the past forty years of technological developments driving today's solar renaissance. This unique and compelling compendium of humankind's solar ideas tells the fascinating story of how our predecessors throughout time, again and again, have applied the sun to better their lives-and how we can too.

Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.