Business Marketing Strategy
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Shame...
- By CT on 24-10-18
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release date: 28-07-06
- Language: English
- Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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The Digital Marketing Handbook
- Create a Simple Strategy and Grow Your Business Online
- By: Alice Benham
- Narrated by: Alice Benham
- Length: 6 hrs and 5 mins
- Unabridged
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There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.
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The Digital Marketing Handbook
- Create a Simple Strategy and Grow Your Business Online
- Narrated by: Alice Benham
- Length: 6 hrs and 5 mins
- Release date: 20-06-24
- Language: English
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Get clarity and take action to grow your business using digital media....
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- By: Gordon Glenister
- Narrated by: Neil Whiteside
- Length: 5 hrs and 13 mins
- Unabridged
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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excelent overview on current influencer world
- By Nicolas Labowitz on 14-07-23
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrated by: Neil Whiteside
- Length: 5 hrs and 13 mins
- Release date: 27-02-23
- Language: English
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- By: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release date: 22-12-20
- Language: English
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and more....
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Data Analytics for Business
- Lessons for Sales, Marketing, and Strategy
- By: Ira J. Haimowitz
- Narrated by: Ray Greenley
- Length: 6 hrs and 12 mins
- Unabridged
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Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.
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Data Analytics for Business
- Lessons for Sales, Marketing, and Strategy
- Narrated by: Ray Greenley
- Length: 6 hrs and 12 mins
- Release date: 10-09-24
- Language: English
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Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Really useful in depth knowledge on community
- By N. Attridge on 20-03-24
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Release date: 18-05-21
- Language: English
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Social Media Marketing Strategy
- Platforms Your Business Should Leverage
- By: S. M. H. Gibson
- Narrated by: Treg Monty
- Length: 3 hrs and 22 mins
- Unabridged
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Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.
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Some Great Information
- By Shawn Nichols on 27-07-22
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Social Media Marketing Strategy
- Platforms Your Business Should Leverage
- Narrated by: Treg Monty
- Length: 3 hrs and 22 mins
- Release date: 05-07-22
- Language: English
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Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner....
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release date: 31-07-20
- Language: English
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- By: Robb Taroni
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Unabridged
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Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
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Really good
- By Amazon Customer on 23-11-22
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Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Release date: 27-05-19
- Language: English
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Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500"....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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Not for a new marketer
- By Burt on 24-05-24
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 11-06-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- By: Andrew Macarthy
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Unabridged
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Release date: 09-09-20
- Language: English
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500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more....
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Highly recommend for anyone wanting to sell more!
- By Rose on 23-11-22
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 06-11-22
- Language: English
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- By: Jamey Stegmaier
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Unabridged
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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An inexpensive introduction to Crowdfunding
- By Alan Fitzgerald on 12-11-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Release date: 04-09-15
- Language: English
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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No B.S. Price Strategy
- The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
- By: Dan S Kennedy
- Narrated by: Tom Gallagher
- Length: 6 hrs and 57 mins
- Unabridged
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What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.
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Phenomenal read
- By avidreader on 20-04-23
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No B.S. Price Strategy
- The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
- Narrated by: Tom Gallagher
- Series: Nightingale-Conant: Business
- Length: 6 hrs and 57 mins
- Release date: 28-12-22
- Language: English
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What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price....
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
- By Michael J Birdsall on 20-01-21
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 20-10-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
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I love Seth but this is a dated book
- By Michael Timothy Allen on 27-12-20
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Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 24-11-20
- Language: English
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The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Learnt and laughed
- By John on 05-07-24
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Release date: 05-01-23
- Language: English
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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The Art of Marketing Your Services Business Online
- How to Get New Clients with a Proven, Inexpensive 5 Part Digital Marketing Strategy
- By: Terry Gorry
- Narrated by: Bilal Celoro
- Length: 2 hrs and 46 mins
- Unabridged
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If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.
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very good
- By M.R on 13-06-22
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The Art of Marketing Your Services Business Online
- How to Get New Clients with a Proven, Inexpensive 5 Part Digital Marketing Strategy
- Narrated by: Bilal Celoro
- Length: 2 hrs and 46 mins
- Release date: 22-12-21
- Language: English
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With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business....
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Marketing in the Age of Google
- Your Online Strategy IS Your Business Strategy
- By: Vanessa Fox
- Narrated by: Don Hagen
- Length: 5 hrs and 28 mins
- Unabridged
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In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.
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Good content, just hard to follow audibly
- By Steve B on 15-02-15
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Marketing in the Age of Google
- Your Online Strategy IS Your Business Strategy
- Narrated by: Don Hagen
- Length: 5 hrs and 28 mins
- Release date: 06-06-11
- Language: English
- In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first....
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Regular price: £15.99 or 1 Credit
Sale price: £15.99 or 1 Credit
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