Design Build Business

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Belonging brings out the best in everyone. Whether you’re a parent, teacher, community organizer, or leader of any sort, your group is unlikely to thrive if the individuals don’t feel welcomed, included, and valued for who they are. The good news is that you can use design to create feelings of inclusion in your organization: rituals that bring people together, spaces that promote calm, roles that create a sense of responsibility, systems that make people feel respected, and more.

In the course of my more than 15 years of experience as an attorney, I’ve worked on billions of dollars’ worth of public construction projects, and I’ve seen them succeed and fail. The general lack of prior experience that many public officials have, when properly acknowledged, can be a great asset, rather than a significant detriment. How is that so? When you come into a project without the burden of prior assumptions based on previous project experience, you can reenvision what a successful project should be, and what your goals should be.

No single factor - not sales, marketing, finance, strategy, or operations - has more influence over the ultimate success of an organization than its culture. In the game-changing first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical road map that thousands of organizations have now used to build high-performing cultures. In this new updated edition, you'll learn how to take the strategies he originally taught and adapt them to meet the unique challenges presented by today's remote work environment.

Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations. By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the ins and outs for presenting yourself, your business, and your cause with an easy-to-implement approach.

Sound interesting? The author thinks so too! Listen to Speaking Wizard and learn about speech anxiety, speech day etiquette, and why public speaking is more important than ever!