Foster Business

Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world. Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.

In 2012, Hakeem al-Araibi was a promising young player on Bahrain's national football team when he was arrested for attacking a police station during the Arab Spring, despite television footage showing him playing soccer at the time of the alleged attack. After three months of torture and wrongful imprisonment, Hakeem was released. He fled the country and made his way to Australia, where he was granted refugee status. Hakeem made a life here and was playing for the suburban Pascoe Vale Football Club, in Melbourne. He thought he was safe.

Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother, Jeff, setting up a new company, inspired by the success of Adidas and Puma; and so Reebok was born.

In her powerful debut work Lean Out, acclaimed journalist Dawn Foster unpicks how the purportedly feminist message of Sandberg’s book neatly exempts patriarchy, capitalism, and business from any responsibility for changing the position of women in contemporary culture. It looks at the rise of a corporate “one percent feminism” and at how feminism has been defanged and depoliticized at a time when women have borne the brunt of the financial crash, and the gap between rich and poor is widening faster than ever.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

Rising to the challenges of corporate culture and leadership can feel like an impossible challenge, especially when you're striving to align your team with the company’s core values. Guess what? Creating a thriving, motivated, and resilient organization that aligns fully with your corporate vision is entirely achievable. This book is your roadmap for realizing that vision. Drawing from years of hands-on experience, the author shares insights and strategies as someone who has been in your position and understands exactly what it takes to transform your organization.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

In an ever-evolving global landscape, it's not enough to merely recognize the importance of Diversity, Equity, and Inclusion (DEI). One must actively integrate it to create workplaces where everyone thrives. "Impactful Inclusive Leadership" isn't about following trends but pioneering a future where inclusivity is at the heart of every organizational decision.

The Magical Approach teaches us how to live our lives spontaneously, creatively, and according to our own natural rhythms. It helps us to discover and tune into our natural, instinctive behavior. By applying the principles in this book, listeners will learn to trust their impulses and discover the highest expression of their creativity.

The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Maybe your friend just bought a new house and you're still cramped in your shoebox of a rental. Or you just celebrated year five at the job you were only going to work at for a few months. Or your privacy-disrespecting "roommates" are the same people who gave birth to you. Maybe you are finally ready to escape the deep, dark well of dissatisfaction your life has become.

The true story of a man, who at age 10, ran away from home and for five years, he survived on the streets of Kampala, Uganda, a city of 1.5 million. One man saw potential in him, supported Peter through school, and forever altered Peter's outlook in every possible way. Since then, Peter's turn-around story only becomes more remarkable. In Now I Am Known, Peter reveals the transformational power of taking risks, learning to forgive, overcoming self-doubt, and believing in a better future marked by optimism and purpose.

In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

Brian Cruver first entered the Enron's office complex, in March 2001. He was an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day - when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted" - to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

In today's fast-moving Information Age, traditional business-planning tools are rapidly becoming obsolete. Yet the competitive, ever-changing marketplace demands that executives move quickly or risk becoming relics. Here's how the world's top executives use chess tactics to thrive in the face of incalculable complexities and unexpected change.