Social Media Sociology

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

Award-winning author and researcher Dan Buettner has traveled the world to meet the planet’s longest-lived people, and learned nine powerful yet simple lessons that could put you on the path to longer life. Where did he find them? In the Blue Zones....

Maybe you know someone who swears by the reliability of psychics or who is in regular contact with angels. Or perhaps you're trying to find a nice way of dissuading someone from wasting money on a homeopathy cure. How do you find a gently persuasive way of steering people away from unfounded beliefs, bogus cures, conspiracy theories, and the like? Longtime skeptic Guy P. Harrison shows you how in this down-to-earth, entertaining exploration of commonly held extraordinary claims.

An astonishing work of cultural criticism, this book is widely recognized as a brilliant and devastating challenge to conventional views of literature, anthropology, religion, and psychoanalysis. In its scope and interest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the listener compelled to respond, one way or another. This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

A neurological trait that creates vividly felt cross-sensory couplings, synesthesia is examined in this illuminating audiobook by pioneering researcher Richard Cytowic who reminds us that each individual's perspective on the world is thoroughly subjective.

The Third Man Factor is an extraordinary account of how people at the very edge of death often sense an unseen presence beside them who encourages them to make one final effort to survive. This incorporeal being offers a feeling of hope, protection, and guidance, and leaves the person convinced he or she is not alone. There is a name for this phenomenon: It’s called the Third Man Factor.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The subject of infection and how to fight it grows more urgent every day. How do pathogens cause disease? And what tools can we give our bodies to do battle? Dr. John S. Tregoning has dedicated his career to answering these questions. Infectious uncovers fascinating success stories in immunology and virology, making this book not only a vital overview of infection but also a hopeful history of human ingenuity.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

When he became an undertaker, Rupert Callender undertook to deal with the dead for the sake of the living. This book is his brilliant, unforgettable story—the life and work of the world’s first punk undertaker—but it's also about ordinary, everyday humanity and our capacity to face death with courage and compassion, to say goodbye to the people we love in our own way.

American society has become anti-male. Men are sensing the backlash and are responding. They're dropping out of college, leaving the workforce, and avoiding marriage and fatherhood at alarming rates. The trend is so pronounced that a number of books have been written about this man-child phenomenon, concluding that men have taken a vacation from responsibility. But why should men participate in a system that seems to be increasingly stacked against them?

In TechGnosis - a cult classic now updated and reissued with a new afterword - Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah.

In academic journals and on internet message boards, certain thinkers are laying siege to one of the great taboos. Could it be, they ask, that racism has a rational basis in science? These ideas are no longer limited to the fringe: race-based studies of intelligence have been discussed by thinkers such as Steven Pinker, Sam Harris, and Jordan Peterson. If true, it would provide an intellectual foundation for so many of the attitudes that characterize the right wing, justifying inequality and discrimination. Skin Deep demolishes the pernicious myth that our race is our destiny.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

The dramatic story of an improbable gang of self-proclaimed “degenerates” who made WallStreetBets into a cultural movement that moved from the fringes of the internet to the center of Wall Street, upending the global financial markets and changing how an entire generation thinks about money, investing, and themselves.

With a scientific eye and an empathetic heart, the authors turn conventional perceptions about atheism on their head. They show that atheism need not be reactionary (against religion and God), but rather that it can offer a clear set of constructive principles to live by, which establish atheism as a positive worldview.