AUTHOR

Liz High

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Award winning insight and strategy specialist, conference speaker, product innovator, and proven revenue generator with strong client relationships. My experience spans all verticals, from public sector and social enterprise to the world’s largest technology businesses like Dell EMC, Microsoft and Amazon. I am currently focused on insight led financial services brand and marketing strategy, data driven bank and credit union digital transformation and FinTech brand development, product launch and adoption. I have expertise in a wide range of both qualitative and quantitative insight techniques. Methodological specializations include digital ethnography, advanced linguistic analysis and modelling, semiotics, segmentation, conjoint, messaging and positioning research, customer journey mapping, board level facilitation, innovation workshops and both business and marketing strategy consulting. I am an experienced P&L leader, people and change manager, with a passion for M&A, global growth and expansion. I am a successful entrepreneur and founder of Intrepid Consultants Ltd, a leading innovation and insight practice acquired by Alterian in September 2010, co-founder of idfactor and co-founder of Intrepid Australia, both businesses also successfully acquired.

Best Sellers

Think Like a Brand, Not a Bank

By: Allison Netzer, Liz High

Narrated by: Holly Adams

Length: 3 hrs and 31 mins

Release date: 24-09-22

Language: English

Not rated yet
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