Manoel Amorim
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Manoel Amorim

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Mr. Manoel Amorim served as President/CEO/Partner of several companies in different sectors in Brazil, Latin America, Europe and the USA. He also served as a Director in several Corporate Boards in six different countries. He is a founding partner of MXF Investments, a family office with investments in real estate and technology startups, out of Orlando, FL. He is a founding partner of K2A Partners, a telecommunications and IT consulting practice servicing medium and large size corporations in Latin America and the USA, out of Sao Paulo, Brazil, and a partner with Peak Capital Partners, a large real estate investment company in Provo, UT. Mr. Amorim served as CEO of Abril Education, a startup launched with investments from the Civita family and from the private equity firm BR Education in Brazil, which he took public in 2012 and quickly became the 7th largest K-12 education company in the world. Prior to that, Mr. Amorim served as president and CEO of Globex, a leading consumer electronics and appliances retailer in Brazil, Executive Chairman of the Board of Vivo, the largest cell phone company in Latin America, Managing Director of the Telefonica Residential Business Unit for Latin America, out of Madrid, Spain, with operations in 6 different countries, CEO of Telefonica Brazil, the largest wireline and broadband telecom operator in Latin America, President of America Online Brazil and General Manager of Procter & Gamble Latin America’s second largest division and member of the Baby Care Global Leadership team, out of Cincinnati, OH. Mr. Amorim served in several Boards of Directors in different capacities. He was a full time, Executive Chairman of the Vivo Board, Chairman of the Investcred Bank and Pontofrio.com Boards, Vice-Chairman of the Boards of Abril Education and of the American Chamber of Commerce in Brazil, and Director on the Boards of Mastercard International in the USA, and of all the Telefonica International controlled companies in five different countries. Mr. Amorim is a member of the Marriott School of Business National Advisory Council and was an Executive in Residence of the University of Utah David Eccles School of Business’ Goff Strategic Leadership Center, where he worked on Leadership projects with faculty. Mr. Amorim was named the International Executive of the Year by the Marriott School of Business in 2007. His leadership on cultural and business transformation ahead of Telefonica Brazil became a case studied in the class of Corporate Entrepreneurship at the Harvard Business School. He was awarded best executive in the Telecom industry in Brazil three times and one of the top 20 CEOs of Latin America by the Miami based Latin Trade Magazine twice. Mr. Amorim is an active member of the Young Presidents Organization. He graduated as an Engineer from the Instituto Militar de Engenharia in Rio de Janeiro, Brazil, and holds an MBA from Harvard University. He and his wife Marcia are parents of three children and of ten grandchildren and split their time between their homes in Florida and in Utah.
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