Marketing & Sales

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

Are you ready to leverage the power of ChatGPT and AI tools to create passive income streams, escape the 9-to-5 grind, and scale your side hustle into a 6-to-8 figure business? This step-by-step guide reveals exactly how to monetize AI, automate your income, and build a digital empire—starting today!

Welcome to Zero to Millions—the ultimate step-by-step startup blueprint designed to take you from idea to seven-figure success faster than you ever imagined.

Pharmaceutical companies launch new products for two fundamental reasons, new products drive growth and growth drives valuations. But consistent growth has never been harder to come by. The decreasing tenure of companies in the S&P 500 Index is an indication of this. The 33-year average tenure of companies in 1964 declined to 24 years by 2016, and is projected to shrink to just 12 years by 2027. More than ever, companies must understand the levers that accelerate growth and put their shoulders behind them.

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

Are you ready to turn your business idea into a thriving, profitable venture? Whether you're a first-time entrepreneur or a seasoned business owner looking to scale and dominate your market, this powerful 2-in-1 guide provides everything you need to succeed.

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

あの名著が再び！販売だけでない「EC経営・運営」の秘訣が一冊に。本書では、eコマースの仕事を「販売・業務・組織・戦略」の 4 分類に整理。

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

This book is for Agency Owners who either have a product bubbling away in their heads and want to figure out the best way to make it a reality; or have an existing product and are wrestling with where to take it and how to balance that against the demands of running an agency. Learn how to chart your own path from delivering agency services to a products, driving significant financial value in the process.

Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know. This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?

Unlock the lucrative world of stock photography with "Making Money with Stock Photography: How to Sell Your Photos Online." This essential guide takes you on a journey from hobbyist to professional, revealing the secrets to turning your passion for photography into a profitable business. Whether you're an amateur snapping pictures on your smartphone or a seasoned photographer with a professional portfolio, this book provides step-by-step strategies to monetize your images across top stock photo platforms.

Whatever you’re doing, you are selling something. You could be selling yourself, your company, your product or service, an idea or an opportunity. Knowing how to sell is the skill set that will determine how much money you make in your lifetime. This book will teach you practical steps, tactical applications and insights that will help you improve continuously. Most importantly, you will learn a proven process that can be applied again and again to increase your sales, grow your business or accelerate your career.

Your clients and stakeholders keep demanding more. Your team needs constant hand-holding. You barely have time to think, let alone grow the business. Agency life can feel like chaos—but it doesn’t have to. After advising hundreds of firms worldwide, Karl Sakas has seen what works—and what doesn’t. "Calm the Chaos" distills the same battle-tested strategies agency leaders use to get out of the weeds and back in control. Running an agency will always be demanding—but it shouldn’t consume your life.

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they’ve used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month—regardless of experience, product, or industry.

Affluent buyers and sellers play by a different set of rules. If you're treating them like any other client, you're missing out on high-end listings, premium commissions, and a level of success most agents only dream about. The Luxury Agent Playbook gives you the insider strategies you need to elevate your brand, command attention, and win the trust of elite clients.

Tired of unpredictable sales cycles and inconsistent results? The key to sustained success in sales isn’t luck — it’s discipline. The Sales Discipline System reveals the 8 proven habits of the top 1% of salespeople, and how you can use them to build your own path to consistent, reliable growth.

Six years ago, Sarah was juggling two part-time jobs, struggling to make ends meet, & living paycheck to paycheck. Fast forward to today, & Sarah runs a flourishing online store that provides her family w/ financial security & the freedom to travel whenever she chooses. Her secret? She tapped into the world of online business & it completely transformed her life. Sarah’s story isn’t unique. It's just one example of how the digital economy has the power to change lives. This book is not just a collection of ideas; it’s a journey that adapts to your unique circumstances.

Die Kunst der Beeinflussung. Sie arbeiten im Verborgenen, lehren Bösewichte das Fürchten und trinken ihren Martini geschüttelt, nicht gerührt – das meiste, was wir über Geheimagenten zu wissen glauben, stammt aus der Feder findiger Autoren und Hollywood-Regisseure. Warum Spione aber in erster Linie die besten Verkäufer der Welt sind und welche ihrer Skills uns im Alltag und im Business zum operativen Erfolg verhelfen, zeigt der Sicherheitsexperte Jeremy Hurewitz.

Сегодня буквально из каждого утюга звучит: "Пили контент!" Все кидаются штамповать ролики и посты, но почему-то выхлопа нет. Подписчиков и денег не прибавляется. Хочется по-другому? Тогда читайте "Вопрос времени" — новую книгу из экспертного цикла Артёма Сенаторова, посвященную контентстратегии. • Как заявить о себе в соцсетях и стать первым, кто приходит на ум при упоминании вашей ниши? • Как выстроить фан-базу вокруг своего экспертного бренда и заставить подписчиков обожать всё, что вы делаете? • Как не слиться, когда у других прёт, а у вас ещё нет видимых результатов?

Advertising: Innovative Strategies for Effective Marketing Step into the colorful world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you through the essentials of impactful ad creation. Blending humor with practical insights across traditional and digital platforms, it’s ideal for anyone looking to connect with audiences in meaningful ways. Whether you’re honing your skills, boosting your brand, or curious about advertising’s cultural role, this book has you covered.

In today’s fast-paced world, sales success isn’t just about working harder—it’s about working smarter. Whether you’re a seasoned sales professional or just starting out, the ability to adapt, connect with buyers, and close deals efficiently is what sets top performers apart. The good news? Selling more doesn’t have to be complicated. It’s about mastering the right strategies, leveraging modern tools, and understanding buyer psychology to drive results. This book is designed to give you a practical, no-nonsense approach to selling more, right now.

Your home embodies years of memories and investment—its sale marks one of life's most significant financial decisions. Drawing from decades of experience, Joseph A. Bradley guides you beyond the basic seller's journey into mastering the art of a successful home sale. This book illuminates the path most home sellers never see—the nuanced steps that turn missed opportunities into maximum value. Whether you are selling your family residence, a second home, or investment property, these insights will transform your approach to the entire selling process.

The world of sales has undergone a dramatic transformation. Gone are the days when salespeople could rely solely on cold calls, in-person meetings, and traditional advertising to engage potential buyers. Today, customers are more informed, digitally connected, and in control of their purchasing decisions. They conduct extensive research, seek peer recommendations, and interact with brands online long before speaking with a sales representative.