Have you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:

Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.

Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).

Why she decided to move countries with her business—and how long she let the idea simmer first.

How she identified and evaluated target locations including the resources she tapped to explore the expat experience in advance.

The challenges and opportunities from moving your life and business—and making that critical first year successful.

LINKS

Casey Kelly-Barton Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Casey Kelly-Barton provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention.

When she started her business, she was a newly single parent looking for ways to make the most of her writing and strategy skills.

Now, her business is well established with a roster of clients she enjoys working with, her kids are grown and she works from Portugal, where she moved in late 2023.

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TRANSCRIPT

00:00 - 00:28

Casey Kelly-Barton: So I started researching and I was very methodical. I made a list of countries that met my criteria for like weather, time zones, languages, blah, blah, blah. And so I was looking at Latin America and Central America pretty carefully because I speak Spanish. My parents are still in Texas. It would be time zone friendly for my American clients. And then both my kids ended up in the EU.

00:32 - 01:11

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm joined by Soloist and new expat, Casey Kelly Barton. She provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention. When she started her business, she was a newly single parent looking...