Have you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:

Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.

Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).

Why she decided to move countries with her business—and how long she let the idea simmer first.

How she identified and evaluated target locations including the resources she tapped to explore the expat experience in advance.

The challenges and opportunities from moving your life and business—and making that critical first year successful.

LINKS

Casey Kelly-Barton Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Casey Kelly-Barton provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention.

When she started her business, she was a newly single parent looking for ways to make the most of her writing and strategy skills.

Now, her business is well established with a roster of clients she enjoys working with, her kids are grown and she works from Portugal, where she moved in late 2023.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:28

Casey Kelly-Barton: So I started researching and I was very methodical. I made a list of countries that met my criteria for like weather, time zones, languages, blah, blah, blah. And so I was looking at Latin America and Central America pretty carefully because I speak Spanish. My parents are still in Texas. It would be time zone friendly for my American clients. And then both my kids ended up in the EU.

00:32 - 01:11

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm joined by Soloist and new expat, Casey Kelly Barton. She provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention. When she started her business, she was a newly single parent looking...

Demand is feeling lighter—you’re getting fewer inquiries or buyers seem to be more price-sensitive and you’re starting to worry about the economy. What do you do next?

Why it doesn’t matter what the economy is doing when you play your own game.

How “Mariah” added a new revenue stream when her primary one started losing steam (and a low-risk way to experiment with pricing).

A tiny niching down test that can pay big dividends.

Why experimenting with tactics can sometimes uncover a profitable new direction.

When to consider offering group options including paid communities.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:

The role of in-person live events in David’s expertise business model (plus a peek at the numbers for his four revenue streams).

How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.

Why his conferences and events include multiple opportunities for attendees to engage with each other; he shares a few ideas you can borrow.

His philosophy on outside speakers: how he chooses, pays and manages them.

The one thing you must do if you want to make sure your conference doesn’t lose money.

LINKS

David C. Baker MYOB Conference | LinkedIn | Twitter

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 6 books, advised 1,000+ firms, and keynoted conferences in 30+ countries.

His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN.

His two most recent books can be found here and here. His work has also been featured in the NY Times, where he was recently referred to as “the expert’s expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:17

David C. Baker: You know, here's the easiest way to lose money with an event. When I learned this, my whole world changed about events. Do not sign up for room blocks because you're having to guarantee them. And then you have this pressure to sell and then you cheapen your brand by starting to beg people to come to these things and so on.

00:24 -...