• Scaura: Helping sales teams use the right content at the right time - with Co-Founder Norbert Bessems

  • Nov 5 2024
  • Length: 19 mins
  • Podcast

Scaura: Helping sales teams use the right content at the right time - with Co-Founder Norbert Bessems

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  • Summary

  • Welcome to the Tech Companies podcast. On this first episode, we're speaking with Norbert Bessems, Co-Founder of Scaura, a sales enablement platform for teams and resellers. Scaura was founded in 2015 as a bootstrapped company.

    Scaura's website: https://scaura.com

    Norbert's Linkedin: https://linkedin.com/in/nbessems

    (00:00) how Scaura helps sales teams prepare and deliver presentations using a branded app and follow up with personalized content

    (06:24) how he and his co-founder got the idea for building Scaura while running a content agency

    (12:49) why a lot of Scaura's customers come from niche industries like yachting and roller coaster manufacturing

    (14:58) how visiting tradeshows can be very effective if you have a visual product

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