• Tech Companies: Interviews with Startup Founders, CEOs and Leaders

  • By: Fivecaster
  • Podcast

Tech Companies: Interviews with Startup Founders, CEOs and Leaders

By: Fivecaster
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  • Summary

  • Interviews with founders, CEOs and leaders of tech companies across all industries and categories. We explore how they got started, the problems they solve, how their technology works and the lessons they've learned so far. This show is for everyone interested in technology, startups, scaleups, SaaS, founder stories, B2B growth, go-to-market strategies and more.
    Copyright 2024 Fivecaster
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Episodes
  • Scaura: Helping sales teams use the right content at the right time - with Co-Founder Norbert Bessems

    Scaura: Helping sales teams use the right content at the right time - with Co-Founder Norbert Bessems
    Nov 5 2024

    Welcome to the Tech Companies podcast. On this first episode, we're speaking with Norbert Bessems, Co-Founder of Scaura, a sales enablement platform for teams and resellers. Scaura was founded in 2015 as a bootstrapped company.

    Scaura's website: https://scaura.com

    Norbert's Linkedin: https://linkedin.com/in/nbessems

    (00:00) how Scaura helps sales teams prepare and deliver presentations using a branded app and follow up with personalized content

    (06:24) how he and his co-founder got the idea for building Scaura while running a content agency

    (12:49) why a lot of Scaura's customers come from niche industries like yachting and roller coaster manufacturing

    (14:58) how visiting tradeshows can be very effective if you have a visual product

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    This show is brought to you by Fivecaster - we help B2B companies launch and grow a podcast. Learn more at fivecaster.com
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    19 mins

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