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Persuade

By: Andres Lares, Jeff Cochran, Shaun Digan
Narrated by: Patrick Lawlor
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Summary

Transform your ability to persuade and negotiate with this practical new resource.

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

  • Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
  • Real world examples and practical exercises to illustrate and practice the concepts discussed
  • A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

©2021 Shapiro Negotiation Institute (P)2021 Gildan Media
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Very very very good book… must read!

This book was informative from start to finish, I 100% will relisten to this many times. I got this book for free, but I wouldn’t hesitate to pay for it if I needed to

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Plenty of thought provoking contebt

Chose to listen as this was an included title with my Audible subscription - glad I did - lots to consider
My perspective was to understand how others may use such techniques and this is one of the best informed and most balanced works I have encountered - SNI are clearly very passionate about what they do and take care to understand their clients

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