Today on the show we welcome JoElle Lee. Celebrity Esthetician, Skin Color Expert, and Educator. As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions. More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses, and social media channels. She is the author of two books, Esthetician on a Mission, Business Building Workbook and Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments, which has become a trusted guide for those treating diverse client populations. JoElle has been featured in numerous national consumer publications and a guest on radio programs around the country and recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House, so we are thrilled to have her on The Best in Beauty Podcast today. JoElle specializes in No Downtime Chemical Peel Treatments, Customized Corrective Facial Treatments, and a wide range of Laser Treatments when treating skin of color which she shares more on techniques on the show. She feels there is a gap in basic esthetic training and education when it comes to treating clients of color, which is a big discussion in our industry right now and we’re thrilled to extend it to our own audience through our show. JoElle has dedicated her career to creating more innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime. She takes a natural "inside out" integrative approach by combining non-invasive treatments and products without harmful chemicals to achieve healthy beautiful skin and "Beautiful Skin Begins Within" is the premise that JoElle Lee's treatments and methods are founded. JoElle believes that there is a gap in basic esthetics training when preparing estheticians to work in the skincare industry, especially for those wanting to have their own business. We also get into the importance of learning, getting properly trained on machines and services while following the Fitzpatrick Skin Classification Chart correctly. Over the years, JoElle has helped many estheticians and small businesses in the industry to solve complex problems and increase their bottom lines. With her straightforward, no-nonsense approach JoElle's philosophy is to first, uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business and tear that wall down. Followed by uncovering the hidden assets, underperforming activities, and undervalued possibilities of your business. JoElle teaches effective and more profitable marketing strategies and how to stand out from the competition. Many of her ideas and strategies have been implemented and led to not only increased profits but a more diverse loyal clientele. We cannot wait for you to hear out incredible conversation with Joelle Lee. Please let us know your thoughts on today’s episode over on Apple Podcasts. That is where you can rate, review, and subscribe for more of our content. To learn more about JoElle, her brand, books, and services visit joellelee.com today! CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ Instagram: https://www.instagram.com/edgelessbeauty_pro/ Facebook: https://www.facebook.com/edgelessbeautyprofessional
