Today I’m joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down content purposes, using creative techniques like stop motion and video transitions, and nurturing customer relationships throughout the year. Alice shares practical tips and app recommendations for creating compelling content and stresses the value of showing passion and personality to connect with audiences.

[00:00] Crafting Creative Christmas Content with Alice Loveday

[01:56] Meet Alice Loveday: Stop Motion Expert

[02:49] Breaking Down Christmas Content Strategy

[12:16] Creating Engaging and Fun Content

[17:11] Tools and Apps for Creative Content

[19:20] Finding Inspiration and Staying Creative

[23:55] Standing Out During the Christmas Rush

Get all the details in the show notes: https://www.resilientretailclub.com/podcast-episode/crafting-creative-christmas-content-with-alice-loveday/

Links:

Learn more about the Resilient Retail Club (a membership for product based business owners): https://www.resilientretailclub.com/membership/

Related Episodes in this series:

208: Stress-free Christmas Marketing for Retailers with Catherine Erdly

207: Christmas in July: Secrets to Creating Irresistible Christmas Products with Joanne Griffin

206: Christmas in July: How to Find Your Perfect Christmas Inventory

205: Christmas in July: Thriving Through the Christmas Season with Mike Cole

204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy