• 266: 5 Marketing Funnels to Sell Your Group Program

  • Feb 10 2025
  • Length: 37 mins
  • Podcast

266: 5 Marketing Funnels to Sell Your Group Program

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  • Summary

  • In episode this episode, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective.

    Kendra outlines five key funnel types, including free offers, webinars, challenges, and audits, emphasizing the importance of follow-up, urgency, and testing different approaches. She encourages listeners to experiment with funnels and consider using an audit funnel to overcome buyer hesitation.


    In this episode:

    • The importance of matching funnel to offer, audience, and price point
    • The challenges of small organic following and Evergreen funnel conversion rates
    • Five types of marketing funnels
    • Detailed funnel strategies including the need for urgency and scarcity and the importance of combining live and evergreen strategies
    • The importance of flexibility and adaptation in marketing strategies

    Resources mentioned:

    1. Episode 225: Email Nurture Sequences: Get My Template!
    2. Deadline Funnel

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