• 43 CAS Sales: Selling the INVISIBLE (1 of 2)

  • Oct 18 2024
  • Length: 6 mins
  • Podcast

43 CAS Sales: Selling the INVISIBLE (1 of 2)

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  • Summary

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    On today’s episode of CAS Minute, we dive into the first set of key lessons from Selling the Invisible by Harry Beckwith, with a focus on non-obvious insights for CAS professionals. We’ll cover how to sell your expertise, uncover hidden client problems, and build personal connections that set you apart from competitors. By the end of this episode, you’ll have actionable strategies to improve your first interactions and position yourself as a trusted advisor.
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