• 64 CAS Sales: Charm Pricing, is it Right For CAS?

  • Jan 6 2025
  • Length: 6 mins
  • Podcast

64 CAS Sales: Charm Pricing, is it Right For CAS?

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  • Summary

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    On today’s episode of CAS Minute, we dive deep into the strategy of charm pricing and how it can reshape the way you present your services to clients. Learn why pricing like $4,999 is perceived differently than $5,000, the psychological principles behind this tactic, and how you can implement charm pricing to boost revenue and client conversions in your CAS practice.

    • Understanding the psychology behind charm pricing
    • Why charm pricing increases perceived value and affordability
    • Are you a Porsche or a Kia?
    • How to balance charm pricing with professionalism

    Thanks for listening! Come Say Hi 👋

    LinkedIn: Roman Villard, CPA
    X: @FullSendCPA
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