• A WICKED Marketing Formula

  • Nov 27 2024
  • Length: 26 mins
  • Podcast

A WICKED Marketing Formula

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  • Summary

  • Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

    Today, we're discussing:

    • WICKED vs. Gladiator II marketing strategies — what worked? And why?
    • Instagram's new reset feature
    • Sabrina Carpenter's Nonsense Christmas trailer
    • Threads has seen 35 million new users in November (Axios)
    • Black Friday ads go simple
    • College Bowl season begins (RIP Pop-Tarts Mascot)

    On today's WORK BREAK:

    • A very WICKED Recap
    • Gladiator II Recap
    • The Silence of the Lambs Recap
    • Yellowstone Recap

    Episode Sources/Links:

    • Box office numbers via FastCompany
    • WICKED Collabs via Hollywood Reporter
    • COLAssuem recap via Yahoo! Entertainment
    • Gladiator 2's big ad buy via The New York Times
    • Instagram reset feature news via Meta
    • 35 million new Threads users via AXIOS
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