From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!

In this episode:

• ⭐️ Top Collaborations
• ⭐️ Funny Campaigns
• ⭐️ Marketing FLOPS (sorry!)
• ⭐️ Overall favorite campaign/viral moment
• ⭐️ 2025 Predictions - influencers and more!
• ⭐️ Top piece of advice for social managers heading into the new year

WORK BREAK:

Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!

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It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.

Specifically, this episode is full of nonsense.☺️

My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.

In this episode:

⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter ⭐️ Pantone releases the 2025 color of the year ⭐️ The Eras Tour is officially over. It was rare and we were there.🥹 ⭐️ Will Netflix's NFL Christmas live games actually work? ⭐️ A Hallmark Christmas village in Kansas City?!

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I hope you have a great work week, and an even better work break!

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!

Today's topics & links:

• TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
• Apple Music Replay vs. Spotify Wrapped
• Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)

Plus, words of encouragement for our social media managers out there!

Work Break:

• I'm rewatching Glee (I love you it's ruining my life)

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