In this episode of Add To Cart, we chat with Keira Rumble, the founder of Krumbled Foods and the brains behind Aussie wellness brands Beauty Bites, Mini + Me and Habitual Beauty. Keira shares her journey from hand-rolling protein balls in her Bondi kitchen to building a thriving multi-brand business. She talks about how she hustled her way into 60 cafés, the tough lessons she learned protecting her IP and how getting hands-on with Meta ads has sparked massive growth for her brands. She also shines a light on the health challenges that inspired her brands and the realities of balancing family life while scaling.

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your guest:

Australian mother, entrepreneur, and the founder of Krumbled Foods. Inspired by her own health struggles, Keira is on a mission to help others live healthier, happier lives. Her entrepreneurial journey began in her early twenties after being diagnosed as pre-diabetic, which led to the creation of the popular collagen snack, Beauty Bites. Along the way, Keira has faced personal challenges—including infertility, IVF, severe hyperemesis gravidarum, endometriosis, and mental health battles—which have shaped not only her resilience but the success of her brands Habitual Beauty and, most recently, Mini + Me.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In today’s Checkout episode, we’re joined by founding partner of Kelly+Partners, Danny Chiha, who shares his unique insights into the world of e-commerce accounting. Danny opens up about his surprising lack of online shopping habits, his admiration for clients like Vic Gigliotti from Muscle Republic and Geedup Co founder Jake Paco, and how the ecom platform Gorgias transformed customer service for his wife’s business, The Little Homie. He also shares his thoughts on managing teams, and why learning from business titans like Nike and Amazon is key for growth.

Check out our full-length interview with Danny here:

Danny Chiha and Natalie McDermott from Kelly+Partners: Knowing Your Numbers in Ecommerce | #425

About our guest:

Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. Starting his career at Crowe Horwath, he went on to lead teams at Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals. Leveraging over 10 years of business advisory and commercial accounting experience, Danny is passionate about assisting businesses and startups develop and execute strategies that create business viability.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a guest
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Adam Bouris, co-founder of WHO IS ELIJAH, the Aussie fragrance brand making waves globally. Adam shares the wild story behind their brand name, how they got into David Jones in just five days and the bold decision to cut down from 800 wholesalers to just a few key players like Sephora. Adam shares his plans to expand the brand globally, the role of free samples in their marketing strategy, and how Adam manages both business and family life as he and his wife gear up to take on the world.

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your guest:

From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.