Episodes

  • SEO and Google for Aviation Professionals – Live Workshop Replay

    SEO and Google for Aviation Professionals – Live Workshop Replay
    Dec 16 2024
    In this workshop, I wanted to create a space where we could dive into the practical aspects of using Google tools for SEO and analytics, tailoring the session to your unique questions and priorities. John Williams, Kellie Rittenhouse, Robert Mark, Stella Bouldin, Angela Duguilez, Nadia Ostrovsky and I discuss a lot of things [...]
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    1 hr and 3 mins
  • Practical Aviation Web Design Insights from “Your Website Sucks” – Book Club Conversation

    Practical Aviation Web Design Insights from “Your Website Sucks” – Book Club Conversation
    Nov 23 2024
    In this lively book club discussion, the team dives into the practical lessons of Your Website Sucks—a straightforward guide to improving website usability and conversions. While opinions on the book varied, the conversation revealed a universal appreciation for its focus on fundamentals and usability. Participants explored common website design mistakes, including overly clever layouts, [...]
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    44 mins
  • Replay of Live Disaster Recovery Workshop

    Replay of Live Disaster Recovery Workshop
    Nov 11 2024
    In this engaging workshop on disaster recovery, I guided participants through the essential steps every business needs to take to prepare for the unexpected. From understanding why a disaster plan is crucial to real-life examples of what can happen when things go wrong, this session offered valuable insights and actionable takeaways. We explored how [...]
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    1 hr and 1 min
  • Book Club Discussion – 8 Second PR by Liz H. Kelly

    Book Club Discussion – 8 Second PR by Liz H. Kelly
    Oct 19 2024
    💡 8-Second PR: Exploring the Relationship Between Marketing and PR in Aviation In this discussion, Paula and John Williams, Ben Neivert, Stella Bouldin and Angel Duliguez delve into 8-Second PR by Liz Kelly, examining how marketing and PR intersect, the importance of reputation management, and how modern tools like AI can enhance PR efforts. [...]
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    42 mins
  • Book Club Discussion – Renegade Marketing by Drew Neisser

    Book Club Discussion – Renegade Marketing by Drew Neisser
    Sep 29 2024
    Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]
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    51 mins
  • Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise

    Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise
    Sep 6 2024
    In this insightful interview, Shannon Dousharm, a content creator and marketing coordinator at ABCI, shares her journey into the aviation marketing industry. She highlights the excitement and challenges of working in such a dynamic environment, where every day brings something new and interactions with different clients. Shannon also talks about her passion for marketing, [...]
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    18 mins
  • Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free

    Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free
    Aug 31 2024
    In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes. We share "war stories" about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing [...]
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    32 mins
  • Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid

    Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid
    Aug 26 2024
    In this insightful interview, Adeela Shahid shares her journey into aviation marketing, the challenges of content creation in a niche industry, and how she combines her passion for aviation and marketing. Adeela also discusses her day-to-day role at ABCI, key projects like Aeris Insurance, and the tools and trends she finds most exciting in [...]
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    25 mins