Behind the Craft

By: Peter Yang
  • Summary

  • Expert interviews and guides to help you level up as a product leader and creator fast.
    Peter Yang
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Episodes
  • The AI Skill That Will Define Your PM Career in 2025 | Aman Khan (Arize)
    Jan 12 2025

    My guest today is Aman Khan.

    Aman is the Director of Product at Arize AI. Last year, we both heard the Chief Product Officers of OpenAI and Anthropic share that AI evaluations will be the most important skill for PMs in 2025. Aman gave me a crash course on how to build this critical skill in our interview.

    Timestamps:

    • (00:00) Evals force you to get into your user's shoes

    • (03:42) 5 skills to build right now to become a great AI PM

    • (07:43) How curiosity leads to better AI products

    • (10:20) You can build AI without the job title

    • (17:00) A deep dive into why AI evals are so important

    • (24:53) Example of running evals for an AI customer support agent

    • (31:32) When humans need to be in the loop for evals

    • (35:46) How to get better at writing evals right now

    • (39:39) My personal prompt and eval for transcripts

    • (44:23) Catching the AI wave is alot like surfing

      Get the takeaways: https://creatoreconomy.so/p/the-ai-skill-that-will-define-your-pm-career-aman-khan

      Where to find Aman:

      LinkedIn: https://www.linkedin.com/in/amanberkeley/

      Arize: https://arize.com/


      📌 Subscribe to this channel – more interviews coming soon!

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    46 mins
  • This is What Top 1% PMs Do Differently | Amit Fulay (VP Microsoft)
    Jan 5 2025

    My guest today is Amit Fulay.

    Amit is a product VP at Microsoft who previously spent 15 years building products like News Feed (Meta) and Google Meet (Google). In our interview, he reveals the three types of product leaders, how to build trust at each career stage, and what AI means for PMs. He also teaches a popular on leveling up from PM to influential product leader (get $100 off with this link).

    Timestamps:

    (00:00) The secret to building trust

    (01:43) 3 distinct types of product leaders

    (03:29) How to influence each type of leader

    (09:29) Will AI kill traditional product management?

    (16:02) How to build trust in each stage of your career

    (20:16) Sunsetting your own without losing trust

    (25:31) Speaking the truth to your management chain

    (28:55) Inside how Satya Nadella fixed Microsoft

    (32:41) What Amit wished he knew when he started as a PM

    Get the takeaways: https://creatoreconomy.so/p/top-1-percent-product-leaders-do-this-amit-fulay Where to find Amit:

    LinkedIn: https://www.linkedin.com/in/afulay/

    Course: https://maven.com/amitfulay/toppmleader 📌 Subscribe to this channel – more interviews coming soon!

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    39 mins
  • Make 2025 Your Best Year Yet With This Ritual | Katia Verresen
    Dec 29 2024

    My guest today is Katia Verresen. Katia is one of Silicon Valley's most sought-after leadership coaches. Her clients include Fidji Simo (CEO of Instacart), Kate Rouch (CMO of OpenAI), Deb Liu (CEO of Ancestry), who all rave about how she transformed their careers. In our chat, Katia shared her proven techniques to help you achieve your goals in the new year. Timestamps: (00:00) How to stop doubting yourself (01:54) The year-in-review ritual top CEOs swear by (06:11) I thought I had a horrible year until I realized this (10:13) Why it's so important to celebrate your wins(15:40) Coaching clients from managers to CEOs (17:57) The power of unlocking your "kind observer" (21:35) How to use emotions to shape your reality (30:18) Imagination is a superpower most leaders don't use (41:18) 3 daily practices to unlock abundant energy Get the takeaways: https://creatoreconomy.so/p/make-2025-your-best-year-yet-katia-verresen Where to find Katia: LinkedIn: https://www.linkedin.com/in/katia-verresen/ Website: https://www.kvaleadership.com/ 📌 Subscribe to this channel – more interviews coming soon!

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    48 mins

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