Host Alex Stacey welcomes you to this first episode of the Better Value, Better Business podcast. Alex graduated from the University of Buckingham’s Business School as a mature student where she wrote her dissertation on how value is experienced. This podcast explores value, it will cover how value is perceived, created, formed by who and how. So join Alex as she takes you on this journey of discovery and gives you the tools you need to better understand value.

KEY TAKEAWAYS

• Marketing and sales automation are powerful tools in today's world. But we must learn to use them correctly and avoid slipping into bad habits that could cost us in the log run.
• It is important to identify what your ‘value proposition’ is, this will help guide you through the process of automation. But, as your business and goals change so will your value proposition, therefore, it is important to reevaluate it at regular intervals.
• It is important to consider our behaviour. How do we make choices? How are we persuaded? How do we evaluate services? By doing this we can understand our stakeholders in a clear and concise way and not simply by economic models.
• Once you learn about value you can maximise the value in your organisation. This knowledge will give you the tools to strengthen your services, product design, process, brand and customer and staff loyalty.

BEST MOMENTS

“People want experience not products. They want the experience your product can give them”

“Once you understand value, you are in a position to reap the rewards in your business.”

“ You can learn to create value by researching your own stakeholders and applying that research practically.

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.

This week Alex gets into the topic of cognition. She will look at how we can save energy and effort, the associative mind, priming, anchoring, classification and ego depletion. And how you can use these tools to add value to your business and life.

KEY TAKEAWAYS

• There are two types of value. Economic value, which is the value we place on an item that we have exchanged for cash, and, human value, i.e. what is valuable to us and our stakeholders in emotional terms.
• A priming effect is when our behaviour is motivated subconsciously. Alex discusses the example of a wine shop and how sales were influenced based on the music played to customers.
• Alex explains her reasons behind choosing the theme tune for the podcast and her hope that it would influence your expectations of the show.
• Alex discusses the difference between ‘System 1 Thinking’ and ‘ System 2 Thinking’ and how one mode of thinking is quick, easy and instinctual and the other requires effort on our part. And, how we often default to quick and easy thinking without exploring the other option.
• Alex talks about colour and design and how we associate different colours with different offers or perceptions of value and what can do to enhance the perceived value of your brand.

BEST MOMENTS

“The brain tries to save as much energy as possible, which causes us to make decisions with little effort.”

“Instead of using rational thinking to make decisions, we often use shortcuts instead.”

“As humans we jump to conclusions easily and avoid doing hard work to find the truth.”

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.