This week Alex gets into the topic of cognition. She will look at how we can save energy and effort, the associative mind, priming, anchoring, classification and ego depletion. And how you can use these tools to add value to your business and life.

KEY TAKEAWAYS

• There are two types of value. Economic value, which is the value we place on an item that we have exchanged for cash, and, human value, i.e. what is valuable to us and our stakeholders in emotional terms.
• A priming effect is when our behaviour is motivated subconsciously. Alex discusses the example of a wine shop and how sales were influenced based on the music played to customers.
• Alex explains her reasons behind choosing the theme tune for the podcast and her hope that it would influence your expectations of the show.
• Alex discusses the difference between ‘System 1 Thinking’ and ‘ System 2 Thinking’ and how one mode of thinking is quick, easy and instinctual and the other requires effort on our part. And, how we often default to quick and easy thinking without exploring the other option.
• Alex talks about colour and design and how we associate different colours with different offers or perceptions of value and what can do to enhance the perceived value of your brand.

BEST MOMENTS

“The brain tries to save as much energy as possible, which causes us to make decisions with little effort.”

“Instead of using rational thinking to make decisions, we often use shortcuts instead.”

“As humans we jump to conclusions easily and avoid doing hard work to find the truth.”

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.