• Beyond Basic vs. Premium - Reimagining the Flight Booking Experience

  • Mar 12 2025
  • Length: 19 mins
  • Podcast

Beyond Basic vs. Premium - Reimagining the Flight Booking Experience

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  • Summary

  • In this episode, I share how my team transformed confusing airline fare options into an intuitive booking experience. Rather than trying to explain complex fare differences, we created a customized approach where travelers select desired features first. By implementing progressive disclosure techniques and focusing on user decision-making patterns, we dramatically improved conversion rates and customer satisfaction. The episode offers five practical takeaways about reframing categorization problems, measuring emotional journeys, and challenging industry conventions.
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