How does a content creator, media personality, actor, or brand get discovered? There are many strategies you can use, but it all comes down to making someone feel a real sense of connection or emotion when they engage with you.

We see iconic brands like Disney do this extremely well, but more independent creators and B2B businesses are learning the power of brand and content strategy in being discoverable.

So, what’s the secret sauce to standing out in the creator economy? How can we make sure your business gets discovered ASAP?

In this episode of Bippity Boppity Business, Vinnie Potestivo shares his secrets to discoverability. Vinnie is an Emmy-Winning Multimedia Brand Strategist, Advisor, and Talent Development Executive. Not to mention, he’s also a former MTV Producer!

Tune in as Rita and Vinnie have a magical discussion about:

• Why sharing is the most powerful action on social media.
• Why media platforms are focusing more on centralized content.
• Big mistakes content creators make & How to avoid them.
• How to get discovered on social media.
• What do talent development executives look for in content creators?
• The coolest lesson he learned from a casting (with BEYONCE).
• How to release unconscious bias and unlock growth opportunities in your creative work.
• How do you stay consistent and passionate about creating content?
• The Hidden Mickeys of Discoverability: Data, sustainable value, wonderment, and more!
• The benefits of listing your podcast on IMDb.
• Vinnie’s favorite types of collaborative content creation.
• How Vinnie got a Mousecar award.

Vinnie has some of the most forward-thinking and unique perspectives we’ve heard about brand strategy and talent. If you take his advice to heart, you and your brand might just find the next Hidden Mickey of Discoverability!

Be sure to stick around for our Disney Rapid Fire Questions segment! You definitely won’t want to miss Vinnie’s creative answers!

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Vinnie’s website: https://vpetalent.com

Connect on LinkedIn: https://www.linkedin.com/in/vinniepotestivo

Follow on Instagram: https://www.instagram.com/vinniepotestivo

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

They say every breakdown can lead to a breakthrough… But how do you navigate your internal stormy waters to get to that transformative breakthrough? Today’s guest is giving you the motivation you need to transform your life and business like magic! 🌟

Join us in this episode of Bippity Boppity Business with Brian Biro, America’s #1 Breakthrough Speaker, to uncover the secrets to creating magical moments that lead to business success. With over 1,800 presentations spanning three decades, Brian has worked his magic on companies like Lockheed Martin and Starbucks, inspiring teams and individuals to achieve breakthrough results.

Brian’s philosophy is centered around the "Window of Opportunity" (WOO), where he helps leaders harness boundless energy, enthusiasm, and wisdom to inspire transformation. Just like Disney's timeless tales, his message transcends industries, empowering organizations to unlock their full potential.

Brian’s inspiring journey has brought him to stages around the world, including at the prestigious Disney Institute in Orlando. As the author of 16 books, including Beyond Success and Lessons from the Legends, Brian is one of the world’s top motivational and interactive speakers.

Tune in for a magical conversation where we explore leadership, transformation, and how to create unforgettable business moments inspired by the wonder of Disney. ✨

In this episode, Brian and Rita discuss:

• The Window of Opportunity (WOO): How to spot and seize moments of transformation in life and business.
• Infusing Disney Magic Into Leadership: The secrets to creating magical, lasting impacts on teams and customers, enabling them to grow and reach breakthroughs.
• 3 Controllables of Breakthrough Servant Leadership: Vision, Energizing/Engaging your team, and Building people, teams, and relationships.
• Blooming Through Adversity: How do I show up for my team while going through difficult times?
• The Key to Unlocking Leadership Energy: Brian shares the #1 question you should ask yourself DAILY to harness your power, purpose, and potential.
• Transformative Success: Brian’s unique strategies for igniting innovation and achieving breakthrough results in business.

Don’t miss out on Brian Biro’s wisdom, wonder, and motivation! Stay tuned for our Rapid Fire Round to hear what Disney character Brian would pick to be his speaking sidekick!

✨

Magical Resources:

Watch this episode on YouTube: https://youtube.com/live/7TowlqkBjko

Shop Brian Biro’s books: https://www.amazon.com/stores/author/B001K8YPHK

Think and Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Brian’s website: https://www.brianbiro.com

LinkedIn: https://www.linkedin.com/in/brianbiro

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Is your business missing its MAGIC? Does your leadership need a boost? Today’s guest is here to inspire you to become the magical leader you’re meant to be.

Join us in this episode of Bippity Boppity Business with Summer Jelinek, an international keynote speaker, author, and trainer with 20+ years of leadership experience, including at Walt Disney World and The Disney Institute.

Summer’s method of infusing magic into leaders, their organizations, and their events is based around her M.A.G.I.C. Model… Manage. Align. Galvanize. Inspire. Control.

From theme park leaders to senior sales and marketing executives, Summer has inspired countless business leaders to push the boundary on innovation, creativity, organization, authenticity, and above all - success!

Tune in to give your leadership a bippity boppity boost of magic! ✨

In this episode, Summer breaks down her M.A.G.I.C. Leadership Model:

• Manage Yourself First: Understanding your style of leadership (your strengths, weaknesses, and opportunities).
• Align Your Purpose: Why are you doing what you’re doing? Why does it matter? How does your personal purpose align with your company’s purpose?
• Galvanize Your Employees: How to hold people accountable effectively.
• Inspire Yourself and Others: Showing up for and listening to your employees is inspiring, but you must also find inspiration within yourself.
• Control Your Chaos: Knowing how to control the controllable chaos so you can be more efficient when curve balls come your way.

PLUS…

• What’s the difference between an assertive leader and a collaborative leader?
• What makes somebody an impactful leader?
• Best communication tips for leaders.
• How to create a business that can run itself.
• The key to making sure your employees and customers feel heard and respected.
• Leadership tips for staying calm during chaos.
• Advice on navigating fears and uncertainties around change.
• Should I let an employee go if they aren't a culture fit?
• What to do when trust has been broken between managers and leaders.

Stay tuned for our Rapid Fire Round to hear her favorite Disney encounter she’s ever had! (spoiler: It was with a villain!)

Magical Resources:

Watch this episode on YouTube: https://www.youtube.com/watch?v=qUg1M_mV7eo

“Unlocking the Magic of Leadership” by Summer Jelinek: https://www.amazon.com/Unlocking-Magic-Leadership-Yourself-Extraordinary/dp/B0CV88X7NW

“The Ride of a Lifetime” by Bob Iger: https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Summer’s website: https://summerjelinek.com

Subscribe for weekly videos & 3 FREE chapters of her book: https://unlockingthemagicofleadership.com/myf

Instagram: https://www.instagram.com/summerjelinek

LinkedIn: https://www.linkedin.com/in/summerjelinek

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.