How does a content creator, media personality, actor, or brand get discovered? There are many strategies you can use, but it all comes down to making someone feel a real sense of connection or emotion when they engage with you.

We see iconic brands like Disney do this extremely well, but more independent creators and B2B businesses are learning the power of brand and content strategy in being discoverable.

So, what’s the secret sauce to standing out in the creator economy? How can we make sure your business gets discovered ASAP?

In this episode of Bippity Boppity Business, Vinnie Potestivo shares his secrets to discoverability. Vinnie is an Emmy-Winning Multimedia Brand Strategist, Advisor, and Talent Development Executive. Not to mention, he’s also a former MTV Producer!

Tune in as Rita and Vinnie have a magical discussion about:

• Why sharing is the most powerful action on social media.
• Why media platforms are focusing more on centralized content.
• Big mistakes content creators make & How to avoid them.
• How to get discovered on social media.
• What do talent development executives look for in content creators?
• The coolest lesson he learned from a casting (with BEYONCE).
• How to release unconscious bias and unlock growth opportunities in your creative work.
• How do you stay consistent and passionate about creating content?
• The Hidden Mickeys of Discoverability: Data, sustainable value, wonderment, and more!
• The benefits of listing your podcast on IMDb.
• Vinnie’s favorite types of collaborative content creation.
• How Vinnie got a Mousecar award.

Vinnie has some of the most forward-thinking and unique perspectives we’ve heard about brand strategy and talent. If you take his advice to heart, you and your brand might just find the next Hidden Mickey of Discoverability!

Be sure to stick around for our Disney Rapid Fire Questions segment! You definitely won’t want to miss Vinnie’s creative answers!

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Vinnie’s website: https://vpetalent.com

Connect on LinkedIn: https://www.linkedin.com/in/vinniepotestivo

Follow on Instagram: https://www.instagram.com/vinniepotestivo

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

They say every breakdown can lead to a breakthrough… But how do you navigate your internal stormy waters to get to that transformative breakthrough? Today’s guest is giving you the motivation you need to transform your life and business like magic! 🌟

Join us in this episode of Bippity Boppity Business with Brian Biro, America’s #1 Breakthrough Speaker, to uncover the secrets to creating magical moments that lead to business success. With over 1,800 presentations spanning three decades, Brian has worked his magic on companies like Lockheed Martin and Starbucks, inspiring teams and individuals to achieve breakthrough results.

Brian’s philosophy is centered around the "Window of Opportunity" (WOO), where he helps leaders harness boundless energy, enthusiasm, and wisdom to inspire transformation. Just like Disney's timeless tales, his message transcends industries, empowering organizations to unlock their full potential.

Brian’s inspiring journey has brought him to stages around the world, including at the prestigious Disney Institute in Orlando. As the author of 16 books, including Beyond Success and Lessons from the Legends, Brian is one of the world’s top motivational and interactive speakers.

Tune in for a magical conversation where we explore leadership, transformation, and how to create unforgettable business moments inspired by the wonder of Disney. ✨

In this episode, Brian and Rita discuss:

• The Window of Opportunity (WOO): How to spot and seize moments of transformation in life and business.
• Infusing Disney Magic Into Leadership: The secrets to creating magical, lasting impacts on teams and customers, enabling them to grow and reach breakthroughs.
• 3 Controllables of Breakthrough Servant Leadership: Vision, Energizing/Engaging your team, and Building people, teams, and relationships.
• Blooming Through Adversity: How do I show up for my team while going through difficult times?
• The Key to Unlocking Leadership Energy: Brian shares the #1 question you should ask yourself DAILY to harness your power, purpose, and potential.
• Transformative Success: Brian’s unique strategies for igniting innovation and achieving breakthrough results in business.

Don’t miss out on Brian Biro’s wisdom, wonder, and motivation! Stay tuned for our Rapid Fire Round to hear what Disney character Brian would pick to be his speaking sidekick!

✨

Magical Resources:

Watch this episode on YouTube: https://youtube.com/live/7TowlqkBjko

Shop Brian Biro’s books: https://www.amazon.com/stores/author/B001K8YPHK

Think and Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Brian’s website: https://www.brianbiro.com

LinkedIn: https://www.linkedin.com/in/brianbiro

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Is your business missing its MAGIC? Does your leadership need a boost? Today’s guest is here to inspire you to become the magical leader you’re meant to be.

Join us in this episode of Bippity Boppity Business with Summer Jelinek, an international keynote speaker, author, and trainer with 20+ years of leadership experience, including at Walt Disney World and The Disney Institute.

Summer’s method of infusing magic into leaders, their organizations, and their events is based around her M.A.G.I.C. Model… Manage. Align. Galvanize. Inspire. Control.

From theme park leaders to senior sales and marketing executives, Summer has inspired countless business leaders to push the boundary on innovation, creativity, organization, authenticity, and above all - success!

Tune in to give your leadership a bippity boppity boost of magic! ✨

In this episode, Summer breaks down her M.A.G.I.C. Leadership Model:

• Manage Yourself First: Understanding your style of leadership (your strengths, weaknesses, and opportunities).
• Align Your Purpose: Why are you doing what you’re doing? Why does it matter? How does your personal purpose align with your company’s purpose?
• Galvanize Your Employees: How to hold people accountable effectively.
• Inspire Yourself and Others: Showing up for and listening to your employees is inspiring, but you must also find inspiration within yourself.
• Control Your Chaos: Knowing how to control the controllable chaos so you can be more efficient when curve balls come your way.

PLUS…

• What’s the difference between an assertive leader and a collaborative leader?
• What makes somebody an impactful leader?
• Best communication tips for leaders.
• How to create a business that can run itself.
• The key to making sure your employees and customers feel heard and respected.
• Leadership tips for staying calm during chaos.
• Advice on navigating fears and uncertainties around change.
• Should I let an employee go if they aren't a culture fit?
• What to do when trust has been broken between managers and leaders.

Stay tuned for our Rapid Fire Round to hear her favorite Disney encounter she’s ever had! (spoiler: It was with a villain!)

Magical Resources:

Watch this episode on YouTube: https://www.youtube.com/watch?v=qUg1M_mV7eo

“Unlocking the Magic of Leadership” by Summer Jelinek: https://www.amazon.com/Unlocking-Magic-Leadership-Yourself-Extraordinary/dp/B0CV88X7NW

“The Ride of a Lifetime” by Bob Iger: https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guest?

Visit Summer’s website: https://summerjelinek.com

Subscribe for weekly videos & 3 FREE chapters of her book: https://unlockingthemagicofleadership.com/myf

Instagram: https://www.instagram.com/summerjelinek

LinkedIn: https://www.linkedin.com/in/summerjelinek

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Ready to take your podcast game to the next level? 👀

Join us in this episode of Bippity Boppity Business with Lauren Gaggioli, an Organic Content Strategy Consultant and SEO Coach for digital entrepreneurs. Lauren is a true expert in this field and can teach you how to leverage the power of search engine optimization to boost your podcast's visibility and reach a wider audience.

As the host of The Digital Entrepreneur’s Toolkit, she also practices what she preaches!

Lauren has had an amazing business journey. From founding a boutique in-home tutoring company to becoming a successful online solopreneur, and growing her brand -- all thanks to "Uncle Google"! 😉

Don't miss out on this opportunity to learn the magic of SEO for your business podcast! ✨

In this episode, Lauren and Rita discuss:

• Disney Storytelling & Community Building: How Disney uses storytelling to build community through memorable experiences.
• From Theater Kid to Marketing Master: Lauren’s journey from tutoring to digital entrepreneurship.
• Becoming Good Friends With Google: SEO tips for growing your business, building your email list, and more.
• Knowing Your Ideal Customer: Lauren shares the powerful benefits of figuring out your ideal customer avatar.
• The Secret to Keyword Success: Tips and tools for finding and using the best SEO keywords for your business.
• Podcasting SEO: How to optimize your podcast as a strategic marketing tool.
• What to Know About Building a Website: Lauren’s expert insights on why it’s vital to have a website, which host to use, and how to optimize it.
• AI & SEO: Lauren shares best practices for using AI to boost your SEO & Why you shouldn’t use chatGPT for SEO keyword research.

Magical SEO Resources:

• Ahrefs: https://ahrefs.com
• Mangools: https://mangools.com
• The Ultimate Guide to On-Page SEO in 2024: https://bit.ly/3Z948D1
• What Is A Good Keyword Search Volume?: https://laurengaggioli.com/seo-principles/good-keyword-search-volume
• Google Search Console: https://search.google.com/search-console/about

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Do you wish to connect with our special guest?

Visit Lauren’s website: https://laurengaggioli.com

Join her Online Mastermind for Entrepreneurs: https://laurengaggioli.com/mastermind

Take the Organic Marketing Ecosystem Course + 2 months in her Accountability Program: https://laurengaggioli.com/courses/organic-marketing-ecosystem

Listen to The Digital Entrepreneur’s Toolkit Podcast: https://laurengaggioli.com/digital-entrepreneurs-toolkit-podcast

Instagram: https://www.instagram.com/laurengaggioli

LinkedIn: https://www.linkedin.com/in/laurengaggioli

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

What do you get when you blend business, food, innovation, and a bit of Disney magic? An unforgettable customer experience with a side of ratatouille potstickers! 🐭🍽️

This week’s flavor-packed episode of Bippity Boppity Business features Dennis Chan, a renowned chef, cookbook author, and restaurateur. Dennis is an expert at blending Disney magic, business, and culinary mastery to create one-of-a-kind customer experiences.

His journey with Disney began as a VIP tour guide at Walt Disney World, where he led stars like Martha Stewart, Wolfgang Puck, Tyra Banks, and Mariah Carey. His passion eventually took him to Disneyland in Taiwan, where he taught orientation, showcasing his rich, extensive history with the company.

Above all, his time at Disney gave him invaluable insights on how to create unforgettable guest experiences and create a legacy everyone will remember.

So grab a snack, take a seat at our table, and feast your ears upon the wondrous wisdom Dennis is serving up! ✨

In this episode, Dennis and Rita discuss:

• How Childhood Memories Inspire Us as Adults: Dennis’ favorite childhood memory cooking with his grandfather.
• Building an International Career: What inspired Dennis to work at Disney in Taipei, Taiwan (and how he got the job).
• The VIP Guest Experience: Strategies he used to customize VIP guest experiences at Disney and his restaurant, Blue Bamboo.
• Bridging the Gap: The differences between working at Disney Parks in America vs. Disney Parks in Asia.
• Simply Ming: Magical lessons Dennis learned about restaurant management and leadership from working with Chef Ming Tsai.
• The Vision for Blue Bamboo: How his vision and mission evolved since opening in 2005.
• Legacy, Longevity, and Innovation in Business: The secret to balancing innovation and tradition to continue your legacy.
• Building and Maintaining Community Around Your Business: Why it’s the most important thing you can do as a business owner.
• It’s Who You Know & How You Know Them: What the Culinary Institute of America taught him about networking and building the confidence to succeed.
• “Keep Moving Forward”: How Walt Disney and Dennis get through slow or challenging periods in business.

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listen to our episode with Lee Cockerell: https://bit.ly/3yOD8y2

Do you wish to connect with our special guest?

Visit Blue Bamboo: https://bluebamboojacksonville.com

YouTube: https://www.youtube.com/HipAsianComfortFood

LinkedIn: https://www.linkedin.com/in/dennischanbluebamboo

Check out Chef Dennis’ Books:
Hip Asian Comfort Food: https://bit.ly/3T0YXRY

Let’s Eat!: Blue Bamboo Recipes for Gatherings: https://bit.ly/3YRXUY8

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Brand storytelling is a magical skill that can transform your business into the business of your (and your clients’) dreams. Today, we’re exploring how!

In this episode of Bippity Boppity Business, Rita is joined by Beatrice Gutknecht, a brand strategy guru, entrepreneur, and host of The Art of Branding podcast. With a passion for breaking free from societal norms and finding unique voices, Beatrice guides us on a journey to uncover the secrets behind creating a brand that stands out.

Tune in as Beatrice talks about how to define your brand's voice, navigate the world of archetypes, and differentiate your business in a crowded market. By the end, you’ll be floating away with magical, yet practical steps to transform into your brand strategy.

In this episode, Beatrice and Rita discuss:

• The Importance of Differentiation: Learn why doing things differently and thinking "what could" instead of "should" is pivotal to making an impact.
• Identifying Your Audience: Insightful tips on how to identify who your ideal customers are (and aren't).
• Infusing Archetypes in Business: Discover how Cinderella's archetypes of innocence, simplicity, and relatability can shape your business messaging.
• Understanding Brand Values: Before diving into visual branding, understand why aligning your brand values and business operations is crucial.
• The Role of AI in Branding: Explore the integration of AI tools like chatGPT while maintaining originality and human touch in your content.
• Client Archetypes: Insights on the personas of technical engineers, financial types, and creatives, and how to cater to each.
• Real-World Examples: Learn from brands like Apple and Microsoft.
• Visual and Content Cohesiveness: The importance of aligning visual representation with your business goals and values.
• Scenario Case Study: Rita and Beatrice discuss a hypothetical rebranding strategy for Cinderella's software company. What they discover is pure magic!

Tune in and prepare to reignite your brand's voice and discover new ways to make your business stand out!

Do you wish to connect with our special guest?
LinkedIn: https://www.linkedin.com/in/beatricegutknecht
Website: https://www.badasserybyb.com
Instagram: @badasserybyb
YouTube: Badassery by Beatrice
Podcast: The Art of Branding
Newsletter: The Badass Mob

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Come immerse yourself in the magic of Disney storytelling and discover how it can transform your business! 🌟🔮

In this episode of Bippity Boppity Business, host Rita Richa is joined by Chris Thomes, an Emmy-Winning Creative Director, Marketing Executive & Producer with a passion for immersive experiences and digital storytelling. From building awe-inspiring experiences in Roblox to judging interactive Emmys, Chris brings us a wealth of knowledge with a sprinkle of Disney magic.

Tune in as Chris and Rita unravel the secrets behind Disney's branding success and how you can bring that same wonder and impact to your business. They explore the essence of storytelling, the future of immersive entertainment, and the art of infusing authentic storytelling into your business.

In this episode, Chris and Rita discuss:

- The Art of Storytelling & Branding: Discover how Disney's approach to storytelling and branding can be harnessed in your business to create memorable and impactful experiences.

- Bringing Wonder into Work: Chris shares how he uses imagination to build engaging experiences on platforms like Roblox.

- Immersive, Interactive Experiences: Learn about the trend towards participatory entertainment, like Disney's cutting-edge VR technology.

- Personal Journeys & Turning Points: Rita reflects on her own career as a podcast producer, while Chris discusses pivotal moments that shaped his identity as a producer.

- The Challenges of Remote Work: Explore how to maintain impactful communication and trust in a remote environment.

- Future of Entertainment & Social Spaces: Chris emphasizes the need for physical gathering spaces in the age of digital devices and social media, and his fascination with immersive environments like Sony's Meow Wolf.

- Timeless Disney Insights: Enjoy unheard of revelations about Disney, from the set design of Pirates of the Caribbean to the seamless blend of creativity and technology by Disney Imagineers.

- Authentic Storytelling & Business Purpose: Delve into the importance of authentic storytelling in business, addressing the balance between profitability and humanity, and Walt Disney's long-term vision.

Stay tuned for our hilarious Rapid Fire Questions segment where Chris reveals what Disney villain he would be as a CEO!

Don't miss out on this enchanting episode – prepare to reignite your love for storytelling and discover new ways to bring magic into your business! 🍿✨

Do you wish to connect with our special guest?

LinkedIn: https://www.linkedin.com/in/christhomes

Website: https://www.chris-thomes.com

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

Hey everyone, welcome to the latest episode of Bippity Boppity Business! I'm so excited to share today's conversation with Bryan Yates, a former Disney Senior Producer who's now an executive coach and the Owner of Locomotiv Performance Coaching.

In this episode, Bryan and I really dig into what it means to look beyond surface-level stuff and understand what truly motivates us. We talk about how vital self-acceptance is for finding genuine success and happiness. Bryan shares some powerful business and life lessons from his time at Disney's internet division- and more recently his current adventures in creating ventures like The Bovine Classic and Pedal Spin Studio.

- We also explore some fascinating topics, like how societal expectations can sometimes stifle our creativity and how stress can derail our productivity.

- Bryan's big on the idea that we should pursue what we love, rather than just chasing after money or trying to meet other people's expectations.

- He even shares a few cautionary tales about the dangers of entering partnerships without a strong sense of self.

As an executive coach, Bryan focuses on helping midlife creative business leaders transition from feeling stuck in the grind to becoming unstoppable through what he calls "mental muscle training." He offers some awesome tips on how to bring a sense of wonder and playfulness into our daily lives and work.

If you're ready to explore the power of self-awareness, authenticity, and creating meaningful experiences, you're going to love this episode.

It's packed with inspiring insights that can help you reignite your own journey toward fulfillment and success. So, don't miss out!

Do you wish to connect with our special guest?

LinkedIn: https://www.linkedin.com/in/bryanyates

Website: https://locomotivcoaching.com

Book your FREE Rut Strategy Chat to recharge your motivation: https://vipecal.com/30minute-clarity-session

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company, Reignite Media.