Brandwidth On Demand

By: David Martin & Kipper McGee
  • Summary

  • Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
    Copyright 2024 David Martin & Kipper McGee
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Episodes
  • Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning
    Sep 9 2024

    Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention.

    Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"

    is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.

    Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.

    One Minute Martinizing with David Martin

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    22 mins
  • Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix
    Aug 19 2024

    In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio.

    He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers.

    David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.

    Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)

    Hubbard Broadcasting/Phoenix

    One Minute Martinizing by David Martin

    Please help us thank these BRANDwidth on Demand supporters:

    • Musicmaster
    • Radio Content Pro
    • Throwback Nation

    Get the FREE BRANDwidth newsletter HERE

    Check out previous BRANDwidth episodes HERE

    Mentioned in this episode:

    visit: www.throwbacknation.com

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    20 mins
  • AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon
    Jul 29 2024

    Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

    Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

    Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

    He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

    Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

    See Tracy's AI Webinar HERE

    Check out Radio Content Pro today!

    One Minute Martinizing by David Martin

    Please help us thank these BRANDWIDTH ON DEMAND supporters:

    • Musicmaster
    • Radio Content Pro
    • Morning Show Boot Camp

    Get the FREE BRANDwidth newsletter HERE

    Check out previous BRANDwidth episodes HERE

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    26 mins

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