Brick and Mortar Visibility

By: MELISSA ROSE: Business Coach
  • Summary

  • Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”
    2020 The Dancing House
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Episodes
  • SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf
    Nov 4 2024

    SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens.


    Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last.

    In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!).

    Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth!

    Luke Wolf on Instagram
    Luke Wolf on Youtube
    The Social Minute

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.


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    29 mins
  • The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday
    Oct 28 2024

    It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?

    As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

    In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

    Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨

    Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

    Key take aways:
    1. Why are you doing a Black Friday Event
    2. Strategy in products and pricing
    3. Who are you really competing with
    4. How to make your black friday event SEO savvy
    5. The timeline of your marketing efforts
    6. What can you expect

    Grab it here: https://www.msmelissarose.com/blackfriday

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    21 mins
  • Call Out the Obvious! Your SEO Strategy Can be That Simple!
    Oct 21 2024

    Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.

    People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.

    And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.

    In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.

    By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    Show More Show Less
    17 mins

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