• SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf
    Nov 4 2024

    SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens.


    Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last.

    In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!).

    Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth!

    Luke Wolf on Instagram
    Luke Wolf on Youtube
    The Social Minute

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.


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    29 mins
  • The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday
    Oct 28 2024

    It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?

    As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

    In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

    Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨

    Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

    Key take aways:
    1. Why are you doing a Black Friday Event
    2. Strategy in products and pricing
    3. Who are you really competing with
    4. How to make your black friday event SEO savvy
    5. The timeline of your marketing efforts
    6. What can you expect

    Grab it here: https://www.msmelissarose.com/blackfriday

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    21 mins
  • Call Out the Obvious! Your SEO Strategy Can be That Simple!
    Oct 21 2024

    Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.

    People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.

    And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.

    In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.

    By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    17 mins
  • Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer
    Oct 14 2024
    Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility or tag Jason KramerLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.
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    36 mins
  • Ready for a Storefront? 10 Must-Ask Questions Before You Commit
    Oct 7 2024

    Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front!

    In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right?

    Now, while we can’t predict the future, we can set ourselves up for success. That’s why I’m sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you’ll want to tune in!

    And because this is a conversation, I’d love for YOU—especially those who’ve been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise!

    Let’s do this! 💥

    Level UP Mastermind join our October Co-hort!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    Show More Show Less
    26 mins
  • Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success
    Sep 30 2024

    Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet.

    But what if we did things differently this time around? What if you weren’t completely burned out by December and actually felt energized heading into January? Imagine starting the new year with momentum, not “same goals, different year” vibes.

    In this episode, I’m breaking down 5 game-changing ways I’m setting myself up for success—both in business and personally.

    Free Gift: https://www.msmelissarose.com/outsource

    Level UP Mastermind join our October Co-hort!

    Interested in learning more about Peptides and a ground-floor opportunity?

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    Show More Show Less
    28 mins
  • The Truth About SEO: How Long Before You See Results?
    Sep 23 2024

    Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof?

    In this episode, we’ll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website platform) how often to look (monthly), and what exactly to watch for (growth!)

    Plus, we’ll touch on the bigger picture: does your opt-in make people want to take action? Because great SEO means nothing without smart marketing to back it up. Listen in as I dive into the stats of tracking your SEO input so you get more clients walking in your doors.

    Need help leveling up your SEO and marketing strategy? Book a call, and let's make your business The Only Option in Town!

    Take your business to the Next Level with the Level UP Mastermind!

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.


    Show More Show Less
    18 mins
  • Google Reviews 101: Listener Q&A on What NOT to Do
    Sep 16 2024

    Today on the podcast, we’re diving into a listener question all about Google reviews!

    We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid.

    Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I’ll share details about my Level Up Mastermind—starting tomorrow! Ready to dominate Q4 and end the year strong? Let’s get started!


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

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    11 mins