Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them straight to your door.
2. Optimizing Your Products in Google Business Profile: I’ll show you how to showcase your most profitable and popular products or services right in your GBP, giving you an edge over the competition.
3. Using Keywords That Convert: Discover how to find and use the exact keywords your perfect clients are searching for, making sure you’re the business they choose.

Sound like a lot? Don’t worry, I’m breaking it down step by step. Plus, I’ve got a FREE Google workshop lined up to help you master it all. Let’s make 2025 your best year yet! 🚀

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business.

In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant challenges and transformative decisions. I’ll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year.

The milestones achieved this year weren’t just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact.

Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what’s next. Here’s to making bold choices and celebrating every step of the journey.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯
Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir, who’s here to help you build a business that works for you—not the other way around.

Joanna is a business strategist for holistic practitioners and wellness pros, known for helping them implement systems that attract long-term clients, create steady cash flow, and avoid burnout. In this conversation, we dive into:

✨ Why so many practitioners fall into the "freelancer trap" and how to climb out of it.
✨ The essential skills you need to confidently lead your business (yes, leadership is a skill!).
✨ What to do if you’re amazing at your craft but feel clueless about running a business.

💡 Plus, grab Joanna’s free gift: Three Powerful Systems that will Transform Your Practice.

A bit about Joanna: She’s a teacher turned business strategist, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Whether she’s on the gym floor or coaching wellness professionals, Joanna’s mission is to help practitioners serve their clients deeply while creating sustainable, thriving businesses.

👉 Tune in now and learn how to build a business that fuels your purpose AND pays the bills.

Learn more about Joanna at joannasapir.com.

Past podcast episode with Joanna

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours.

Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you’re unavailable. Frustrating, right? Let’s make sure this isn’t your business this season.

In today’s episode, we’re diving into:
✨ The Power of Trust: Why accurate hours build customer loyalty.
✨ Visibility Boost: How keeping your profile updated can help Google (and your customers) find you.
✨ Quick Tips for Stellar Profiles: From seasonal photos to posting updates, we’ll make your holiday profile pop.

Plus, you’ll learn:
🎁 How to add holiday hours in minutes using Google Maps.
🎁 Seasonal hacks to stand out—hello, festive FAQs and holiday promotions!
🎁 How to set reminders so you’re covered for every holiday (yes, even New Year’s Day).

This is your seasonal pep talk to keep your business running smoothly while spreading a little extra holiday cheer. Whether you’re a retail shop, a restaurant, or even a service provider, this episode will help you shine brighter than your holiday lights.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down?

In this episode, inspired by a client’s recent Google review mishap, we’re diving into:

1. How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.
2. How to respond to reviews properly—so Google doesn’t flag or remove them (yes, it can happen!).

You’ll hear actionable tips like:
✨ Sharing your story in your review (who, where, why, and what).
✨ Highlighting specific details about the business’s product or service.
✨ Bonus points for including photos—especially with you in them!

For business owners, we’ll break down:
✅ Why mirroring the reviewer’s words makes your response stand out.
✅ What not to do—like commenting on personal details that could raise privacy concerns.

Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews.

Whether you’re looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?

Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.

In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.

Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.

Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.

Tune in now and get ready to transform your business!
https://www.rebrandingexperts.com/
Jim Heininger on LinkedIN

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning.

This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorite time to revisit the vision for my life.

In today’s podcast episode, I’m stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It’s a simple yet powerful practice that allows me to reflect on the good, the hard, and what’s next.

I share:

• How I reflect on the past year
• What I include in my vision—from my family to my business and beyond
• Why this one practice has become my yearly reset

If you’re ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene.

If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literally.

Here’s what we’ll cover:
✨ How to locate your Google Business Profile (even if it’s MIA)
✨ The top 4 reasons your business might not be showing up in search
✨ What to do if you're stuck or facing verification issues

Spoiler Alert: This isn’t just about fixing the problem—it’s about becoming the only option in town.

Links Mentioned in This Episode:
💻 Google Verification
🔑 Google My Business Login
📞 Google Business Support
✨ Google Business Advisor

You don’t want to miss this. Tune in now and let’s get your business back in the spotlight! 🌟

Level UP Mastermind, join us in time for our November 19th meetup!

Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

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Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.