Turning an idea into a bestselling book starts with understanding the publishing game. In this episode, Celeste Fine, a top Literary Agent behind dozens of New York Times bestsellers, reveals the crucial steps to take your book from concept to success. Learn how to craft a winning book proposal, build a supportive community, and execute a multi-phase marketing strategy that keeps your book in the spotlight long after launch.

Celeste shares insider tips on why a clear vision is essential and how a strong phase two strategy can extend your book's reach. Whether you're an aspiring author or looking to elevate your existing work, this episode offers the expert advice you need to navigate the competitive publishing world.

Before you dive into writing, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Learn how to break free from the grind of trading hours for dollars and discover strategies to grow your income with less effort. Download now at https://bit.ly/42YnYki.

Timestamps:

[00:01:58] Writing a book proposal.

[00:04:59] Book deal transformation journey.

[00:10:20] The power of book proposals.

[00:13:22] The power of book evangelists.

[00:17:18] Publishing paradigm shift.

[00:19:37] The dirty secret of profit shares.

[00:25:08] What makes someone attractive to an agent?

[00:26:22] Author equity.

[00:31:34] Marketing a book before publishing.

[00:36:09] Marketing strategies for authors.

[00:39:51] Tracking book sales data.

[00:42:22] Phase two strategy.

Memorable Quotes:

"The first day that the book comes out, I always tell people that's when the baby was born and now you have to raise it because now it takes about three years for a nonfiction book to really get the kind of momentum people want. So you just have to love your book and put on that author hat and stay with the book and take advantage of every opportunity and not just be on to the next." [00:15:11] – Celeste Fine

"If you don't have a phase two strategy before you publish, then you're probably not going to succeed. So a lot of people spend so much time on their pre-order and on pub strategy, and they don't even begin to think about phase two. And what phase two is, once the book isn't the lead, how do you then soft sell the book on something that still leads?" [00:42:22] – Celeste Fine

Connect with Celeste Fine:

Website: https://parkfine.com/

LinkedIn: https://www.linkedin.com/in/celestebfine

Instagram: https://www.instagram.com/parkandfine/

Links Mentioned In This Episode:

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THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1