Join Kellen Kautzman, CEO of Send It Rising, as he dives deep into the game-changing tools of UTM codes and Call Rail in this episode of The Busy Business Owner. Discover how to effectively track Google Ads conversions, maximize your ad spend, and become the Sherlock Holmes of business analytics. Kellen simplifies the often-overlooked essentials of setting up UTM codes, integrating Call Rail, and leveraging these tools to track phone calls, clicks, and conversions. Whether you're a small business owner or a seasoned marketer, this entertaining and practical guide will help you stop wasting money on ineffective campaigns and start understanding exactly where your leads come from. Don’t miss these actionable insights to level up your marketing game and make every dollar count!

eepfakes aren’t just low-quality impersonations anymore. They’ve evolved into disturbingly realistic replicas of musicians, politicians, and anyone else with a face or voice. But YouTube has stepped in with cutting-edge detection tools to help creators identify and manage AI-generated content mimicking them.

In this episode, we explore:

YouTube’s new AI detection processes that help artists detect fake versions of their voices and faces.
How these tools could change the game for the music industry, where copyright infringement battles are already raging.
The impact of AI deepfakes on the political landscape, especially with election seasons heating up.
The new permissions system YouTube is developing to give creators more control over how their content is used by AI developers.
AI deepfakes are here, but YouTube’s doing everything it can to protect creators in this new age of generative algorithms. Curious about what this means for your favorite celebrities, musicians, and even politicians? We break it all down for you in today’s episode.

If you enjoyed this episode, don’t forget to hit that like button, subscribe, and visit senditrising.com to explore more AI projects with us!

#AIDeepfakes #YouTubeAI #ContentProtection #DeepfakeDetection #BusyBusinessOwner #SendItRising

Welcome back to The Busy Business Owner, the only show on the internet hosted by a slice of Unbuttered Bread. Today, we’re diving into the transformation of Twitter into X. Since Elon Musk’s takeover, X has been making waves. Every day seems to bring a new twist to this evolving platform, and today, we’re breaking it all down.

From Twitter to X: What’s the Big Deal?
Twitter is no more. Musk rebranded it as X, part of his ambition to create an "everything app." His vision? To make X a digital Swiss Army knife—combining social media, instant messaging, and financial services into one platform, much like China’s WeChat.

This is just the beginning of the changes. Let’s dive into the updates.

Expanded Features: Too Much of a Good Thing?
One major update is the character limit. Subscribers can now post zits (formerly tweets) up to 4,000 characters long. Is this an improvement, or does it just give more room for rants and noise? Expanding the space for everyone to voice their thoughts might make things louder and more chaotic.

Subscription Model: Worth the Price?
X has also introduced a subscription model. X Blue costs $8 per month or $84 annually, offering features like post editing and longer character limits. There’s also an extreme tier with additional perks like enhanced algorithm boosts. While these features seem appealing, it’s clear that X is monetizing what was once free. The big question is: will users pay up?

Privacy Updates: More Secure or Just a Gimmick?
Privacy is always a concern on social media. X promises better privacy features, but is it really secure? Some users are skeptical, comparing these new measures to putting a padlock on a screen door—visibly secure, but not truly effective.

X Spaces: More Chaos, Less Conversation?
X Spaces takes Twitter Spaces to a new level, allowing users to join real-time audio chat rooms. However, the expanded features seem to add even more noise. It’s harder than ever to have meaningful conversations in a space where everyone is talking at once.

Content Moderation: The Return of the Wild West
Musk’s vision of free speech means fewer restrictions on what can be said. While this might sound liberating, it also opens the door for hate speech and misinformation to spread. The wild west of social media is back, and it’s going to be tough for X to balance freedom of speech with responsibility.

A Look Back at Twitter’s Stock
Before X was born, Twitter’s stock had a wild ride of its own. In March 2021, it peaked at $77.63 but experienced volatility throughout the year. Musk’s acquisition announcement in April 2022 spiked the stock price, but uncertainties caused fluctuations until the deal was finalized in October 2022. Twitter was taken private, and its stock ceased public trading at $53.70 per share.

X’s Next Move: Leaving Its Iconic HQ
In a surprising move, X is leaving its San Francisco headquarters. As the company searches for new office space, rumors of remote islands or secret lairs have popped up, but we’ll have to wait and see where they end up.

What’s Next for X?
Is X poised to become the all-in-one app Musk envisions, or will it struggle to maintain its user base? Only time will tell.

AI has transformed my daily life in ways I never imagined. From personalizing gifts to enhancing my digital marketing strategies, ChatGPT has become an essential tool that makes everything more fun, creative, and efficient. In this video, I'll share how I've integrated ChatGPT into various aspects of my life:

🎵 Personal Touch with AI: I used ChatGPT to create a customized birthday song for my sister, Chelsey Smith, celebrating her journey as a successful mompreneur and founder of Chelsey Smith Crowns.

🎲 Creative Gift Ideas: For my wife's birthday, I designed a personalized board game called "Anthea's Boba Bash," featuring our family members and special memories, with the help of ChatGPT.

📚 Authoring a Book with AI: ChatGPT assisted me in writing a 200-page book on digital marketing, making the process smoother and more efficient.

💼 Boosting My Digital Marketing Agency: At Send It Rising, we rely on ChatGPT to create comprehensive content strategies, helping our clients dominate search engine results.

⚖️ Legal Briefs Made Easy: ChatGPT even helped me assist an attorney in crafting a well-structured legal brief, saving time and effort in the process.

🎮 Social Media Strategy for HyperX Esports Arena: As a consultant, I use ChatGPT to draft detailed social media strategies for events, ensuring each one gets the attention it deserves.

📈 AI-Powered YouTube Success: With AI-generated content, my YouTube channel "God Is Love" has gained 64,000 views and 600 subscribers, with plans to monetize soon.

If you're interested in seeing how AI can enhance your life, make sure to like, subscribe, and ring the bell for more AI-driven content. Thanks for watching! 🚀

Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration simplifies the content creation process and enables a more dynamic engagement with diverse audiences. YouTube has optimized Shorts for discovery, pushing them prominently in search results and recommendations, leading to billions of daily views. These changes have elevated Shorts from a simple feature to a vital YouTube growth tool, encouraging creators to adopt a mixed content strategy to reach a broader audience.

Monetization has been a significant focus for YouTube since 2022, especially with the expansion of its Partner Program to include Shorts. This shift has earned creators revenue from short-form content, attracting a new wave of creators to the platform. Beyond ad revenue, YouTube introduced Super Thanks, a feature enabling viewers to tip creators directly on Shorts and long-form videos, providing an additional revenue stream. Additionally, YouTube launched shopping on Shorts, allowing creators to tag products directly within their videos, further monetizing their content through affiliate sales. These enhancements have incentivized creators to produce more content across various formats, resulting in a surge of bite-sized videos that cater to different audiences and preferences.

One of the most intriguing and recent changes is YouTube's experiment with merging Shorts and long-form videos into a single feed. This move aims to capitalize on the popularity of Shorts to promote longer content, potentially changing how users interact with videos on the platform. This integration could redefine content strategies for creators, making it essential to understand how to leverage both formats effectively.

YouTube has also significantly enhanced its analytics tools, offering creators more granular data, especially around Shorts. For instance, the updated YouTube Studio now includes metrics like views per viewer for Shorts, helping creators understand how often viewers are watching their content. Another new feature is the Key Moments report, which highlights viewer engagement, showing where viewers are most engaged or drop off, allowing creators to optimize their content accordingly.

On the recommendation front, YouTube's algorithm has been fine-tuned to better recognize and recommend content across different formats, whether it’s Shorts, live streams, or long-form videos. This ensures that creators' content reaches the right audience regardless of format, leading to improved discoverability and engagement.

To help creators engage more effectively with their communities, YouTube has rolled out several new features. One significant update is the introduction of more advanced comment moderation tools, such as the ability to filter and block certain keywords automatically, making it easier to maintain a positive community environment. Additionally, YouTube enhanced live streaming with features like live polls and Q&A sessions, allowing creators to interact more dynamically with their audience in real-time. The introduction of subscriber-only mode for chats and comment sections has also provided creators with more control, fostering a more engaged and supportive community.

As YouTube continues to evolve, staying updated on these changes is essential for anyone looking to succeed on the platform. Whether you're focusing on Shorts, long-form videos, or a mix of both, these updates offer new opportunities to grow your audience, increase engagement, and enhance your revenue streams.

Welcome back to the Busy Business Owner podcast! Today, we're exploring the transformative changes YouTube has introduced since 2022, changes that are crucial for content creators, marketers, and business owners who leverage video for growth.

Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration simplifies the content creation process and enables a more dynamic engagement with diverse audiences. YouTube has optimized Shorts for discovery, pushing them prominently in search results and recommendations, leading to billions of daily views. These changes have elevated Shorts from a simple feature to a vital YouTube growth tool, encouraging creators to adopt a mixed content strategy to reach a broader audience.

Monetization has been a significant focus for YouTube since 2022, especially with the expansion of its Partner Program to include Shorts. This shift has earned creators revenue from short-form content, attracting a new wave of creators to the platform. Beyond ad revenue, YouTube introduced Super Thanks, a feature enabling viewers to tip creators directly on Shorts and long-form videos, providing an additional revenue stream. Additionally, YouTube launched shopping on Shorts, allowing creators to tag products directly within their videos, further monetizing their content through affiliate sales. These enhancements have incentivized creators to produce more content across various formats, resulting in a surge of bite-sized videos that cater to different audiences and preferences.

One of the most intriguing and recent changes is YouTube's experiment with merging Shorts and long-form videos into a single feed. This move aims to capitalize on the popularity of Shorts to promote longer content, potentially changing how users interact with videos on the platform. This integration could redefine content strategies for creators, making it essential to understand how to leverage both formats effectively.

YouTube has also significantly enhanced its analytics tools, offering creators more granular data, especially around Shorts. For instance, the updated YouTube Studio now includes metrics like views per viewer for Shorts, helping creators understand how often viewers are watching their content. Another new feature is the Key Moments report, which highlights viewer engagement, showing where viewers are most engaged or drop off, allowing creators to optimize their content accordingly.

On the recommendation front, YouTube's algorithm has been fine-tuned to better recognize and recommend content across different formats, whether it’s Shorts, live streams, or long-form videos. This ensures that creators' content reaches the right audience regardless of format, leading to improved discoverability and engagement.

To help creators engage more effectively with their communities, YouTube has rolled out several new features. One significant update is the introduction of more advanced comment moderation tools, such as the ability to filter and block certain keywords automatically, making it easier to maintain a positive community environment. Additionally, YouTube enhanced live streaming with features like live polls and Q&A sessions, allowing creators to interact more dynamically with their audience in real-time. The introduction of subscriber-only mode for chats and comment sections has also provided creators with more control, fostering a more engaged and supportive community.

In this episode of The Busy Business Owner, Kellen Kautzman takes you on a wild ride through the recent rebranding of Twitter to X. From Elon Musk’s ambitious vision of creating an all-in-one "everything app" to the introduction of new features like 4,000-character Xeets and tiered subscriptions, this episode covers it all. Join Kellen as he breaks down the changes, challenges, and controversies surrounding the platform formerly known as Twitter. Whether you're a business owner trying to navigate these shifts or just curious about the latest in social media, this episode is packed with insights, humor, and a few surprises along the way.

Promote Your Business with AI:
As the digital landscape continues to evolve, businesses must stay ahead of the curve. That's where Send It Rising comes in. As the premier AI marketing agency, we specialize in helping businesses harness the power of AI to create stunning, effective marketing strategies. From AI-driven content creation to advanced analytics, Send It Rising can transform your marketing efforts and deliver results that exceed expectations. Don’t just adapt to the future—lead it. Learn how our AI expertise can take your business to the next level by visiting SendItRising.com.

In this episode, we're diving into an exciting update from Google Search Central that's transforming the world of digital imagery.

Discover how Google's latest support for labeling AI-manipulated images with IPTC photo metadata can enhance your SEO efforts and boost your content's visibility. Learn about the newly supported 'AI Generated' label, the practical steps to embed this metadata using tools like ExifTool, and the benefits of properly labeled images for your business.

Join us as we break down these updates, explore the implications for content creators and website owners, and provide actionable insights to stay ahead in the digital game.

Tune in and let’s navigate the future of SEO together!

Show Notes:

• Introduction to Google Search Central's new AI image metadata support
• Explanation of IPTC Photo Metadata and its significance
• How to label images as AI-generated using metadata
• Step-by-step guide to embedding metadata with ExifTool
• Practical benefits of AI image labeling for SEO and content credibility
• Key takeaways and actionable tips for content creators

Interest in how AI can change your company? Please send us an email at info@senditrising.com or book time with Kellen here - https://calendly.com/kellenkautzman

#AI #SEO #GoogleUpdates #DigitalMarketing #BusyBusinessOwner