I am with Jenny Wordsworth, CEO and founder of Ovum this week.

Ovum is a female led company dedicated to improving the fertility journey for women. Jenny shares her personal experiences with trying to conceive, the challenges faced in the fertility market, and how Ovum's products are scientifically led.

The conversation covers the importance of research in women's health, the role of supplements in improving egg quality, and innovative approaches to pregnancy testing that prioritise emotional support and sustainability.

We discuss:

• why Jenny founded Ovum after feeling vulnerable while trying to conceive.

• how the fertility market often takes advantage of vulnerable individuals.

• how improving egg quality is a key focus of Ovum's supplements.

• how IVF clinics are increasingly recommending Ovum's products.

• Ovum's pregnancy tests and support around this.

*** Fertility Nutritionist Kirsty and I will be running a free "Optimise Your Egg Quality" workshop on Monday 17th March at 7. To join us live or get the replay ⁠register here.⁠ ***

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